Cengage Advantage Books: The Challenge of Effective Speaking (with SpeechBuilder Express?, InfoTrac ) / Edition 13 available in Other Format
THE CHALLENGE OF EFFECTIVE SPEAKING is also available in a new loose-leaf, three hole punched format. Designed to give you and your student more flexibility with the text and course content. This new loose-leaf version will offer the exact same content as the paperback.
|Product dimensions:||8.30(w) x 10.70(h) x 0.50(d)|
About the Author
Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.
Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.
Table of Contents
1. Introduction to Public Speaking. 2. Developing Confidence Through the Speech Planning Process. 3. Effective Listening. 4. Determining a Speech Goal that Meets Audience Needs. 5. Adapting to Audience. 6. Researching Information for Your Speech. 7. Organizing and Outlining the Speech. 8. Completing the Outline: Creating the Introduction and the Conclusion. 9. Creating and Using Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. 12. Informative Speaking. 13. Persuasive Speaking: Reasoning with Your Audience. 14. Persuasive Speaking: Motivating the Audience. 15. Ceremonial Speaking: Speeches for Special Occasions. 16. Increasing the Effectiveness of Problem Solving Discussion.