Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture

Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture

by Mary Cross, Mary Cross

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Overview

Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture by Mary Cross, Mary Cross

Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products—ten per decade—that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols.

A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century.

Product Details

ISBN-13: 9780313314810
Publisher: Greenwood Publishing Group, Incorporated
Publication date: 10/30/2002
Pages: 256
Product dimensions: 6.00(w) x 9.30(h) x 0.90(d)

About the Author

MARY CROSS is the editor of Advertising and Culture: Theoretical Perspectives (Prager, 1996). She is also the author of Henry James: The Contingencies of Style (1993). She has taught at the University of Delaware, the City University of New York, and Fairleigh Dickinson University, where she was chair of the English Department. Cross is a former advertising copywriter.

Table of Contents

The Product as Icon

Icons of the 1900s

Icons of the 1910s

Icons of the 1920s

Icons of the 1930s

Icons of the 1940s

Icons of the 1950s

Icons of the 1960s

Icons of the 1970s

Icons of the 1980s

Icons of the 1990s

Selected Bibliography

Index

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