PART I: CEO CAPITAL.
Chapter 1. The CEO Effect.
Chapter 2. CEO Reputation: A Capital Investment.
Chapter 3. How CEO Capital Is Built.
PART II: BUILDING CEO CAPITAL.
Chapter 4. The Countdown: Beware the Two-Headed Monster.
Chapter 5. The First Hundred Days: CEOs under the Magnifying Glass.
Chapter 6. The First Year: From Pupil to CEO Persona.
Chapter 7. The Turning Point: Leading through Thought.
Chapter 8. Revision and Reinvention: Recasting through Succession, Leaving a Legacy.
PART III: IMPLICATIONS FOR CEOS.
Chapter 9. Over the Horizon: Future Trends and Suggestions.