Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown
4.2 14

NOOK Book(eBook)

$16.49
View All Available Formats & Editions
Available on Compatible NOOK Devices and the free NOOK Apps.
Want a NOOK ? Explore Now

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Change by Design 4.2 out of 5 based on 0 ratings. 14 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Tim Brown's understated, exciting take on innovation draws its inspiration from design; he calls the process "design thinking." Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown's and IDEO's expectations of changing the world are realistic because they've done it more than once; their excitement about creation never seems giddy or off-balance. IDEO has accomplished so much that many of Brown's suggestions might seem familiar to those in the field, where IDEO's techniques are already widely known. Even so, this methodical, socially aware approach proves engaging and useful. getAbstract recommends this guide to designers, to those who works with designers and to anyone interested in innovation and creativity.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
JFGHC More than 1 year ago
Most business people and organizations nowadays are looking for ways to incorporate innovation into their processes, this book goes beyond that, written by Tim Brown who is the CEO of IDEO which is a company leader in design and innovation this book gives you an introduction to design thinking and explains why is important for you and your company to start thinking and acting this way if you want to have happy and loyal customers. The book covers many topics in innovation and gives clear examples and tips on how to use them on your own. This book is a must for anyone interested in innovation.
Anonymous More than 1 year ago