Changing Focus: Kodak and the Battle to Save a Great American Company

Changing Focus: Kodak and the Battle to Save a Great American Company

by Alecia Swasy, Swasy

Hardcover

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Overview

Changing Focus: Kodak and the Battle to Save a Great American Company by Alecia Swasy, Swasy

Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.

Product Details

ISBN-13: 9780812924633
Publisher: Crown Publishing Group
Publication date: 06/01/1997
Pages: 320
Product dimensions: 6.40(w) x 9.57(h) x 1.04(d)

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