Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

by Stefan Mumaw

Hardcover

$22.95

Product Details

ISBN-13: 9780470915851
Publisher: Wiley
Publication date: 02/22/2011
Pages: 256
Product dimensions: 5.80(w) x 8.60(h) x 1.00(d)

About the Author

STEFAN MUMAW is cofounder and Creative Director for Reign, a boutique advertising agency that has worked with clients such as Johnson & Johnson, Silpada, Coca-Cola, and Sony. He is the author of four other books, including the bestseller Caffeine for the Creative Mind.

Table of Contents

"I have an idea."

"Does it evoke an emotional response?"

"Does it create an experience?"

"Does it entertain?"

"Is it novel?"

"Is it authentic?"

"Does it tell a story?"

"Does it scare you?"

The Aftermath.

Acknowledgments.

Notes.

Index

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