Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

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Overview

Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Product Details

ISBN-13: 9780066620558
Publisher: HarperCollins Publishers
Publication date: 08/20/2002
Pages: 352
Product dimensions: 7.37(w) x 9.25(h) x 0.88(d)

About the Author

Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.

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Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado 3 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
The Chasm Companion is a "must read" for anyone serious about high-technology market strategy. Picking up where the best-selling Crossing the Chasm and Inside the Tornado books left off, author Paul Wiefels provides high-tech professionals with a very useful and real-world guide to successful market strategy. The book is clear, well-written, and thorough. It provides deep insight into what it takes to win in 5 key technology life cycle phases: Early Market, the Chasm, Bowling Alley, Tornado, and Main Street. Having seen Paul Wiefels' and the Chasm Group's client work first-hand over several years, it is obvious that The Chasm Companion is a "package" of proven methods for high-tech product and service success. Destined to become a classic.