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Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
     

Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

by Paul Wiefels, Geoffrey A. Moore (Foreword by)
 

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a

Overview

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

• How high-tech market develop

• How to specify a winning market development strategy

• How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

Product Details

ISBN-13:
9781841124681
Publisher:
Wiley
Publication date:
02/07/2003
Pages:
348
Product dimensions:
7.01(w) x 8.41(h) x 0.81(d)

Meet the Author

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.

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