To those born and raised in Chattanooga, certain names bring a smile to their faces: Miss Marcia, Bob Brandy, Mort Lloyd, Dr. Shock, and, of course, “Luther.” These are among the icons of Chattanooga broadcasting. They are the faces and voices that awakened Chattanoogans each morning, delivered the news, or made them laugh. Ever since two high school pals put the city’s first radio station on the air in 1925, Chattanooga has been blessed with an abundance of memorable personalities. Some passed through on their way to national fame, while others have made Chattanooga their home for more than half a century.
About the Author
David Carroll grew up as a fan of these broadcasters and was fortunate enough to become a friend and colleague to many of them. A Chattanooga radio and television personality since 1975, Carroll’s career highlights include a stint at AM top 40 radio giant WFLI, being the first voice on FM rock station KZ-106, hosting The Morning Show on WDEF-TV for four years, and anchoring the evening news on WRCB-TV since 1987. His friendships with hundreds of local radio and television personalities bring their stories to life, providing an informative entertaining look at Chattanooga’s broadcast history.
Table of Contents
1 Signing on: The Dynamo of Dixie 9
2 The Man with Sunshine in His Voice 19
3 Lights, Camera, Action! 29
4 Hey, Now! We're Playing the Hits 39
5 We've Got Personality! 63
6 Your Tri-State Eyewitness Action News Team 77
7 You're Like Family to Us 113