Chinese Outbound Travel to the Middle East and North Africa

Chinese Outbound Travel to the Middle East and North Africa

by World Tourism Organization (Editor)


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Over the last decade, China has grown to become the first tourism source market in the world with USD 102 billion spend on travel abroad. While Asia and the Pacific, Europe and the Americas lead as the main destination regions for Chinese travellers, the growth in the Middle East and North Africa (MENA) region over the past decade has been impressive, yet overall flows are still modest. This study on the Chinese Outbound Travel to the Middle East and North Africa looks into Chinese travel preferences and destination choices, their perceptions of MENA countries and their travel behaviour, while providing recommendations on how to market MENA destinations in the Chinese market in view of the main travel trends of China.

Product Details

ISBN-13: 9789284415656
Publisher: World Tourism Organization
Publication date: 02/28/2014
Pages: 128
Product dimensions: 8.27(w) x 11.69(h) x 0.27(d)

Table of Contents

Executive Summary

1 Overview of the Chinese Travel Market
1.1 A Large and Fast-growing Source of Tourism
1.2 Main Destinations
1.3 Profile of Chinese Outbound Travellers
1.4 Main Source Regions for Chinese Outbound Travel
1.5 Future Growth Prospects

2 Inbound Tourism to the Middle East and North Africa (MENA)
2.1 Summary of Recent Performance
2.2 Source Markets for MENA

3 Chinese Travel to MENA Countries
3.1 A Decade of Development
3.2 Demographic Profile of Chinese Travellers to MENA
3.3 Leisure vs. Business/MICE Travel
3.4 MENA Countries' Appeal for Chinese Travellers
3.5 Image of MENA Countries Among Chinese Travellers
3.6 Chinese Perceptions of Selected MENA Countries
3.7 Constraints to Chinese Travel to MENA Countries
3.8 Travel Expectations and Preferences
3.9 Travel Behaviour of Chinese Tourists
3.10 Favourite MENA Countries for Chinese Tourists

4 Chinese Travel Agencies and Tour Operators
4.1 Structure of the Travel Trade in China
4.2 Chinese Tour Operations to MENA Countries
4.3 Chinese Travel Agency Perceptions of MENA Countries
4.4 Overview of Tour Programmes for MENA countries
4.5 Future Development of Tours to MENA Countries

5 Conclusions and Recommandations
5.1 Summary of Study Findings
5.2 Approved Destination Status
5.3 Establishing a Marketing Office/Representative in China
5.4 Increasing MENA's Visibility in the Chinese Market
5.5 Accessing the Chinese MICE Market
5.6 Co-operation with the Chinese Travel Trade
5.7 Marketing Strategy for the Chinese Market
5.8 Major Tourism Fairs and Other Events in China

Annex I Leading Media for Tourism Promotions in Beijing, Shanghai and Guangzhou
Annex II MENA Questionnaire for Chinese Tour Operators and Travel Agencies
Annex III MENA Questionnaire for Chinese Outbound Travellers

List of Tables and Figures
List of Abbreviations and Acronyms

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