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Too many businesses today are wrapped up in the transactional economy—the place where standards are flexible and relationships last only as long as it takes to make the sale. But there is a better way. Corporate cultures are changing, embracing a new values-driven approach to business we call the Values Economy. Choosing Higher Ground is a handbook for those who want to incorporate values into their organization’s daily practices, and are finally readyto embark on the path to a greater calling.