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Churchless: Understanding Today's Unchurched and How to Connect with Them

Churchless: Understanding Today's Unchurched and How to Connect with Them

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by George Barna (Editor), David Kinnaman (Editor), Barna Group

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Churchless people are all around us: among our closest loved ones, at our workplaces, in our neighborhoods. And more and more, they are becoming the norm: The number of churchless adults in the US has grown by nearly one-third in the past decade. Yet the startling truth is that many of these people claim they are looking for a genuine, powerful


Churchless people are all around us: among our closest loved ones, at our workplaces, in our neighborhoods. And more and more, they are becoming the norm: The number of churchless adults in the US has grown by nearly one-third in the past decade. Yet the startling truth is that many of these people claim they are looking for a genuine, powerful encounter with God—but they just don’t find it in church. What are they (or we) missing? How can we better reach out to them? What can we say or do that would inspire them to want to join a community of faith? Containing groundbreaking new research from the Barna Group, and edited by bestselling authors George Barna (Revolution) and David Kinnaman (You Lost Me), Churchless reveals the results of a five-year study based on interviews with thousands of churchless men and women. Looking past the surface of church attendance to deeper spiritual realities, Churchless will help us understand those who choose not to be part of a church, build trust-based relationships with them, and be empowered to successfully invite them to engage.

Editorial Reviews

From the Publisher
“I’m not interested in church.”
“I used to attend, but it’s been years.”
“I believe in God, but can encounter him anywhere. Why go to church?”

Churchless people are all around us: among our closest loved ones, at our workplaces, in our neighborhoods. And increasingly, they are becoming the norm. The number of churchless adults in the United States has grown by nearly one-third in the past decade.

Yet the startling truth is that many unchurched people claim they are looking for a genuine, powerful encounter with God—but they just don’t find it in church. What are they (or we) missing? How can we better reach out to them? What can we say or do that would inspire them to join a community of faith?

Churchless presents the startling trends revealed by two decades of Barna Group interviews with thousands of churchless men and women, and offers discerning analysis of the results from bestselling authors George Barna (Revolution) and David Kinnaman (You Lost Me). This practical, insight-driven book will help you look past the surface of church attendance to deeper spiritual realities and understand those who choose not to be part of a church—the first step toward building trust-based relationships that lead to Christ-centered community.

From the inside flap:

The surprising reasons why church avoidance is on the rise—and a hopeful analysis of what to do about it.

What causes people to stay away from church? What makes them feel welcomed and willing to engage? Our world is ever-changing, and so are the answers. Churchless people today have different reasons for their choices than previous generations. And until we understand those reasons . . . how can we hope to reach them?

Bestselling authors David Kinnaman and George Barna team up as general editors of Churchless to equip you with the answers from new Barna Group research. They shine a spotlight on today’s culture to reveal what the churchless think and feel about religion, why they might believe in God but avoid the local church, and what kind of faith experience they’re seeking.

In Churchless, you’ll not only learn the newest data, but discover how to turn knowledge into wisdom and action as you lovingly reach out to churchless friends, neighbors, coworkers, and family.

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Tyndale House Publishers
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Understanding Today's Unchurched and How to Connect with Them

By George Barna, David Kinnaman

Tyndale House Publishers, Inc.

Copyright © 2014 The Barna Group
All rights reserved.
ISBN: 978-1-4143-8709-3



Why People Leaving Churches Matters to the Church

If you are like many churchgoers, you have mixed feelings about the unchurched in America.

You may often feel sorry for the churchless, knowing they are missing out on the special experiences and relationships accessible only through the community of people devoted to following Jesus Christ. At other times you may envy them, wishing to flee your church ties and be free, like the unchurched, from the petty jealousies, impractical teaching, second-rate events, and hypocritical behaviors you sometimes witness in congregational life.

You may feel frustrated and helpless in the face of many unchurched folks' self-imposed distance from the love and forgiveness of Christ, and agonize over their inability to live a consistently moral and meaningful life without a deeper understanding of God's ways. Yet occasionally you may wonder if the only distinction between churchgoers and the unchurched is merely a Sunday attendance record.

You might focus on the challenge of reaching the churchless with the gospel and motivating them to attend religious events. Or perhaps, at least some of the time, you get on with your life without giving the spiritual condition of the unchurched much thought, realizing they are human beings with free will who do not want to be anyone's religious project.

Most churchgoers have a sense that involving outsiders in a vibrant community of faith would enhance and improve their lives, while at the same time help Christ's disciples to satisfy some element of the Great Commission. However, that sense—whether it's from duty or love for others—doesn't make the task any easier. Knowing how to connect with those who have chosen to ignore churches, how to successfully invite them to engage with a community of faith, is a challenge that eludes simple, step-by-step solutions.

It is our hope that this book will help you and your faith community feel more empowered to approach and connect with unchurched people. We've done a lot of homework on the churchless population and believe that what we have discovered will help you to be more confident and effective at building bridges between outsiders and your faith community. Our hope is that the information in these pages will give you insights that enable you to create deeper, more enduring relationships with the unchurched people you encounter, leading to their positive introduction to and lasting relationship with Jesus.

Interpreting Culture

We have spent a significant chunk of our lives—nearly sixty years between the two of us—trying to understand culture. The ongoing work of Barna Group affords us the unique opportunity to speak both to our fellow believers about the broader culture and to church outsiders who want to understand the faith community. We take seriously our role as interpreters, and always seek to give as accurate an accounting of reality as possible.

One substantial reality is the growing sense among North American Christians that the culture is changing faster than we can keep up with or respond to—and we're not always sure how to live faithfully in a world that feels like it's headed off the rails. Not too many years ago, church attendance and basic Bible literacy were the cultural norm, and being a Christian didn't feel like swimming against the cultural current. But now?

Churchless confirms that the world has, indeed, altered in significant ways during the last few decades. It's not just your imagination. Real data confirm how drastically the moral, social, and spiritual lives of Americans have changed and are changing. We'll lay these data out for you as accessibly as we can, with plenty of charts and tables so you can see for yourself the trajectory of the changes over time.

But numbers only go so far—knowledge and wisdom are related, yet different, things—and so in these pages you will also find cultural analysis that can help you in your efforts to live a Christ-honoring life in the midst of these massive changes, especially in relation to your non-Christian peers, neighbors, coworkers, and family. One of the things we will suggest again and again is to embrace the churchless—whether they are following Jesus and disconnected from a local church, or not following Jesus at all—as people from whom we can (and must) learn.

Dietrich Bonhoeffer, the German pastor and martyr at the hands of the Nazis, observed that "the church is the church only when it exists for others"—that is, for outsiders. This is an identity that will be difficult to live if we imagine the churchless to be aliens and strangers to our values and priorities. If we perceive the gap between "us" and "them" as wide and essentially uncrossable, we are less likely to get close enough to offer ourselves in real relationships. And that is a significant problem: We hear again and again, both from the unchurched and from local churches that are deeply engaged with the unchurched in their communities, that loving, genuine relationships are the only remaining currency readily exchanged between the churched and the churchless.

For the sake of the life-changing message of Jesus, and of the Great Commission to share that message entrusted to us, the Christian community has an obligation to understand the unchurched. It is our prayer that Churchless will give you the knowledge and wisdom you and your faith community need to reach out with renewed joy to the unchurched in your sphere of influence. We believe that now, more than ever, it is urgent for church leaders and all Christians to understand cultural dynamics, to understand the times (see 1 Chronicles 12:32), in order to respond as God's people.

Who Are the Churchless?

Since its inception in 1984, Barna Group has collected data and provided insight about the intersection of faith and culture, including about American adults unconnected to traditional congregations or other faith communities. This book builds on our rich history by updating our tracking research. Through the data, you'll catch a crystal clear glimpse of our culture, today's congregations, and adults who are "outsiders." During the past three decades we have conducted tens of thousands of interviews with unchurched people to discover their hurts, needs, and hopes, with the aim of equipping the church to become more effective at connecting with them. While resources we have previously provided have explained many facets of life among the churchless, the rapidly changing values and lifestyles of the nation's population demand a more current exploration of who unchurched people are today, and how Christians can more accurately understand them and build spiritually meaningful relationships with them.

This book is based on data drawn from a series of eighteen nationwide surveys we conducted with adults between 2008 and 2014. Those studies encompassed interviews with 20,524 American adults, including 6,276 unchurched adults. The insights and analysis we offer in the following pages are not based on the experience of a single church in a particular location, or on a series of anecdotes that support a preexisting hypothesis. The information here is borne from the perceptions, beliefs, behaviors, choices, experiences, expectations, and hopes of a nationally representative body of carefully qualified adults.

So who are the churchless? We define an unchurched person as someone who has not attended a Christian church service, other than a special event such as a wedding or funeral, at any time during the past six months. In the very simplest of terms, think of the churched as connected, even if only tangentially, to a church and the unchurched as disconnected from a church. The temptation is to think of these as discrete, dichotomous groups—you're either in or you're out. But the truth is that church involvement is more like a continuum, from the most heavily engaged on one end to the most openly hostile on the other, with tens of millions falling somewhere in the middle. Our data show that American adults fall into four broad segments when it comes to their relationship to a church:

• The actively churched are those who attend church regularly, usually once a month or more often. Based on our 2014 tracking data, this group represents 49 percent of the adult population.

• The minimally churched are those who attend several times a year, but whose appearances in church buildings are infrequent and often unpredictable. The exception to the predictability factor is the group we affectionately label "CEOs," a reference to their tendency to show up at Christmas and Easter Only. The minimally churched constitute about 8 percent of all adults.

• The de-churched are those who have been churched in the past but are currently on hiatus. Many of these people have a history of cyclical church attendance patterns, going through a phase when they are involved followed by a phase when they aren't, and so forth. The dechurched are the fastest growing segment, presently one-third of the population.

• The purely unchurched are people who have never attended a Christian church service. Because the United States is one of the most churched nations in the world, the purely unchurched are relatively rare in the US religious landscape—just 10 percent of the adult public. However, within the next decade or so, as Mosaics and the generation after them become adults in a culture increasingly hostile to Christian churches, it is likely this group will become the fastest growing of the four church-attendance segments.

Our research examines a broad range of life conditions: values, beliefs, lifestyle choices, religious behaviors, future hopes, experiences, and the like. Based on our data, Churchless compares the backgrounds, behaviors, and beliefs of the churched and the unchurched. Throughout the book, we combine the de-churched and the purely unchurched segments into the broader category of "unchurched" adults. When significant differences between these subgroups are noteworthy, such distinctions will be highlighted.

How Can Data Help?

To grasp the urgency facing churches in America, consider a few facts about church attendance and the unchurched population:

• The proportion of unchurched adults has risen (and continues to rise) since the Atheist Renaissance in America took hold at the dawn of the twenty-first century. The energetic anti-God evangelism of Sam Harris, Richard Dawkins, Christopher Hitchens, and others has emboldened millions of Americans, especially those under forty, to question the existence of God, the role of faith, the value of churches, and the genesis of moral standards. In the early 1990s, about three out of ten adults were churchless. In the next decade, the figure inched up to one-third of the population. During the current decade, the figure has jumped to 43 percent of all US adults.

• There is not a single demographic for which church attendance is on the increase. While a few segments have demonstrated relative stability in church attendance levels over the past two decades, most people groups in the United States show declines in attendance. And because young adults have the highest levels of church avoidance, their children are less likely to attend churches, increasing the likelihood that they, too, will avoid churches in adulthood.

• The raw number of unchurched people in the United States is staggering. Most of what gets counted as "church growth" is actually transfer growth rather than conversion growth—that is, people transferring their allegiance from one church to another, not transitioning from non-Christian to Christ-follower. If churches hope to grow their attendance numbers by discipling new believers, they must improve their ability to attract those who are intentionally avoiding a connection with a church.

How can our data help slow or reverse these trends? After all, there is no secret sauce, magic bullet, perfect panacea, or failure-proof formula that will help every church in every environment successfully reach out to the unchurched. In other words, you will not find in these pages the eight steps guaranteed to convert people from antichurch antagonists to pro-church advocates. Outreach that is effective in one setting often flops elsewhere; what works for a fundamentalist Baptist church reaching Boomers and Elders in rural Arkansas will likely fall flat for a postmodern nondenominational congregation reaching out to twentysomethings in San Francisco.

Yet both of those ministries—and yours—can benefit from a better understanding of adults who intentionally avoid Christian churches. God has called you and your faith community to expand his Kingdom in a particular place with unique features and cultural quirks. Translate the research insights you find here into practical, culturally appropriate action. Begin by thinking critically with your church family about how the churchless in your neighborhood, town, or city compare to the representative sample from which this research is drawn. (If you're not sure, brainstorm ways to get to know some unchurched folks!) Start a conversation about how your church engages with the unchurched and de-churched in your community, and about what needs to change to help you be more effective. Then, with a renewed sense of mission and a more focused vision for outreach, get to work.

Barna Group's vision is to provide people with credible knowledge and clear thinking, enabling them to navigate a complex and changing culture. It is our prayer that the information and analysis you find in this book will enable you not only to navigate a complex culture ... but also to transform it.


Excerpted from Churchless by George Barna, David Kinnaman. Copyright © 2014 The Barna Group. Excerpted by permission of Tyndale House Publishers, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Churchless: Understanding Today's Unchurched and How to Connect with Them 4 out of 5 based on 0 ratings. 1 reviews.
Danny_G More than 1 year ago
*I received this complimentary copy from Tyndale Blog Network in exchange for my honest review. The unchurched is a term given to those who do not attend church. They may not be opposed to church, they simply choose not to attend. Why? That is the question that Churchless address. In this book, statistics and research is given to show that most unchurched are not citing issues like hate speech or church scandal. Neither are they giving responses like disdain for tithing or other financial issues. In truth, most do not attend church because they do not see the value of doing so. They see church members speak of love and joy and yet do not see such aspects in the lives of those that attend. I must agree on this point. Many churches teach the love of Jesus and His peace but the attenders seem to be depressed outside the church walls. The unchurched see this and say "no thank you." However the research in this book shows that many would change their view of churches if the members did things like: grieve with them, get to know them, appreciate some of their interests, not act so click-ish. By doing these, connecting with those who do not attend church is the best to get them to become interested in attending, so say the Barna group. I found this book a good read and the research an excellent support. It was insightful and informative and a good resource for those who are scratching their heads when it comes to reaching the unchurched.