From agriculture to big business, from medicine to politics, The Cigarette Century is the definitive account of how smoking came to be so deeply implicated in our culture, science, policy, and law. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. The Cigarette Century shows in striking detail how one ephemeral (and largely useless) product came to play such a dominant role in so many aspects of our livesand deaths.
|Product dimensions:||6.10(w) x 9.10(h) x 1.50(d)|
About the Author
Allan M. Brandt is the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School. He holds a joint appointment in the Department of the History of Science at Harvard University. He lives in Cambridge, Massachusetts.
Most Helpful Customer Reviews
Today, it is hard to imagine that people once considered cigarette smoking glamorous. It's equally hard to find an adult in the U.S. who has not experienced the devastating affects of smoking, either losing a loved one or battling cancer. The rise of the cigarette left nothing untouched. As it burned through American culture, smoking changed the way industry, government, science and health organizations operate and interact. In this comprehensive, scholarly work, Harvard professor Allan M. Brandt impressively presents a thorough, well-researched, soundly documented exposé about the impact of cigarettes on American life. His user-friendly book is well laid out and easy to understand. Surprisingly, it's also captivating and emotional. Even cynics will feel outraged at big tobacco's manipulations, deceit and lies, though Brandt's evenhanded reporting lets the facts speak for themselves. getAbstract recommends this illuminating work to researchers, public health officials, business historians and laymen alike.