BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
|Publisher:||Taylor & Francis|
|Sold by:||Barnes & Noble|
|File size:||7 MB|
About the Author
John Williams (1922-1994) was born and raised in northeast Texas. Despite a talent for writing and acting, Williams flunked out of a local junior college after his first year. He reluctantly joined the war effort, enlisting in the Army Air Corps, and managing to write a draft of his first novel while there. Once home, Williams found a small publisher for the novel and enrolled at the University of Denver, where he was eventually to receive both his B.A. and M.A., and where he was to return as an instructor in 1954.
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