ISBN-10:
0080966241
ISBN-13:
9780080966243
Pub. Date:
08/26/2010
Publisher:
Taylor & Francis
CIM Coursebook Marketing Essentials / Edition 2

CIM Coursebook Marketing Essentials / Edition 2

by Jim Blythe
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Product Details

ISBN-13: 9780080966243
Publisher: Taylor & Francis
Publication date: 08/26/2010
Edition description: Reprint
Pages: 186
Product dimensions: 7.40(w) x 9.60(h) x 0.40(d)

Table of Contents

Unit 1 The nature and scope of marketing
Unit 2 Planning within the marketing context
Unit 3 The marketing mix
Appendix: Answers

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