CIM Coursebook Marketing Fundamentals 07/08

CIM Coursebook Marketing Fundamentals 07/08

by Frank Withey, Geoff Lancaster

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Overview

CIM Coursebook Marketing Fundamentals 07/08 by Frank Withey, Geoff Lancaster

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Product Details

ISBN-13: 9781136419492
Publisher: Taylor & Francis
Publication date: 05/13/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 416
File size: 2 MB

Table of Contents

Preface; The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Assignment-based assessment; Answers and debriefings; Examination papers and examiners' reports: December 2005 and June 2006; Curriculum information and reading list; Index.

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CIM Coursebook Marketing Fundamentals 2007-2008 5 out of 5 based on 0 ratings. 1 reviews.
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