Pub. Date:
Taylor & Francis
Cim Marketing Directory / Edition 5

Cim Marketing Directory / Edition 5

by Norman Hart, John Stapleton


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Cim Marketing Directory / Edition 5

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.

In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

Product Details

ISBN-13: 9780750623469
Publisher: Taylor & Francis
Publication date: 06/06/1996
Series: Professional Development Series
Edition description: Revised
Pages: 332
Product dimensions: 5.50(w) x 8.50(h) x 0.74(d)

Table of Contents

Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law

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Cim Marketing Directory 4.6 out of 5 based on 0 ratings. 5 reviews.
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Continue! I love your style, and the fact that you cared for your audience. Excellent work! Please continue!
Anonymous More than 1 year ago
CONTINUE!!!! Is this Dystopian?
Anonymous More than 1 year ago
Prolouge<br> Jade **** My life is over. No, I don't mean that in the typical teenager-y drama way- although my heart is still beating, so that's a plus. Ok, so, I'm still alive. Yeah, that's probably not going to last long. <p> Micheal *** I'm strong. I'm fast. I'm smart. I can do this, I CAN do this, Icandothis. Oh ****,(censored for sensitive viewers) what have I done?<p> Ian *** Look, I don't want to talk to an interviewer right now. I'm not really... I wasn't ready for this, ok? So, please... Just leave me alone.<p> Mia *** Why did I get stuck with the losers? Probably because I'm the only one that can take a klepto, an emo, and a rich brat and transform them into winners.<p> Jade *** So, here's how it works. METTLE. Three hundred teens, usually from "economically disadvantaged" situations. That way, no one really cares, or even notices.<p> Micheal *** Three hundred teens. One hundred groups of three.<p> Ian *** Win, and your dreams come true. Lose, and you're forever an OutCast. Or worse. <p> Three 'yes'es and I'll continue. I appreciate feedback, so feel free to offer suggestions. Thanks!