CIM Revision Cards:Marketing Management in Practice 05/06

CIM Revision Cards:Marketing Management in Practice 05/06

by marketing Knowledge

NOOK Book(eBook)

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Product Details

ISBN-13: 9781136417252
Publisher: Taylor & Francis
Publication date: 03/17/2008
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 120
File size: 364 KB

Table of Contents

Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans

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