Citizen Coke: The Making of Coca-Cola Capitalism

Citizen Coke: The Making of Coca-Cola Capitalism

by Bartow J. Elmore

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Product Details

ISBN-13: 9780393241129
Publisher: Norton, W. W. & Company, Inc.
Publication date: 11/03/2014
Pages: 416
Product dimensions: 6.10(w) x 9.30(h) x 1.50(d)

About the Author

Bartow J. Elmore grew up in Coke country: Atlanta, Georgia. An environmental and business historian, he teaches at the University of Alabama in Tuscaloosa.

Table of Contents

Figures ix

Prologue: A Creation Myth of Citizen Coke 1

Introduction 7

Part I Citizen Coke Comes of Age, 1886 to 1950 15

1 Tap Water: Packaging Public Water for Private Profit 17

2 Waste Tea Leaves: Recycling Caffeine Found in Other Industries' Trash 53

3 Sugar: Satiating Citizen Cane's Sweet Appetite 76

4 Coca Leaf Extract: Hiding the Cocaine-Cola Connection 110

5 Cocoa Waste: Synthesizing Caffeine in Chemical Labs 135

Part II The Costs of Empire, 1950 to Today 151

6 Water from Abroad: Securing Access to Overseas Oases 155

7 Coffee Beans: Capitalizing on the Decaf Boom 193

8 Glass, Aluminum, Plastic: Selling Curbside Recycling to America 224

9 High-Fructose Corn Syrup: Storing Sweeteners in Stomach Silos 262

Epilogue: Sustaining Coke's Future? 297

Acknowledgments 305

Notes 311

Bibliography 371

Illustration Credits 395

Index 397

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