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Classical Rhetoric and the Visual Arts in Early Modern Europe
     

Classical Rhetoric and the Visual Arts in Early Modern Europe

by Caroline van Van Eck
 

ISBN-10: 0521844355

ISBN-13: 9780521844352

Pub. Date: 09/30/2007

Publisher: Cambridge University Press

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major

Overview

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.

Product Details

ISBN-13:
9780521844352
Publisher:
Cambridge University Press
Publication date:
09/30/2007
Pages:
240
Product dimensions:
6.97(w) x 9.96(h) x 0.67(d)

Table of Contents


Illustrations     ix
Acknowledgements     xi
Introduction: Rhetoric and Visuality     1
Notes     13
Theory
Representation and Persuasion in Alberti's 'de Pictura'     17
Gesture between presence and representation     17
Rhetorical concepts in De Pictura     20
Compositio as a cardinal virtue of style     23
Painting considered as pictorial representation     26
Painting as persuasive representation     28
Notes     29
The Foundations of Persuasive Architecture     31
Introduction     31
Architecture is a science     34
Architecture and rhetoric provide the foundations of society     36
The use of rhetoric in formulating treatises and articulating the design process     37
Is architecture an art of representation?     46
Conclusion     50
Notes     51
Invention
How to Achieve Persuasion in Painting: the Common Ground     55
Introduction     55
Composition and the common ground in ancient rhetoric     61
Achieving a common ground in Renaissance painting: composition and linear perspective     65
Moving the spectator through imaginativeinvolvement     73
Notes     84
Mute Eloquence. Visual Persuasion in English Architecture of the Seventeenth and Eighteenth Centuries     89
Introduction     89
'Art became a piece of statecraft'     91
Statecraft and stagecraft: constructing a classical past     98
Inigo Jones reconstructs Stonehenge     102
Sublime architecture     110
'Architecture speaks a language of its own'     123
Notes     134
Interpretation
Rhetorical Interpretation of the Visual Arts     139
Invention and interpretation in rhetoric     139
Art as theatre: Bartolommeo Maranta on an Annunciation by Titian     144
Vivacita, living presence and humanity     150
'Laocoon I am'     157
Notes     162
Only the Human Can Speak to Man: Rhetorical Interpretations of Architecture     167
Introduction     167
'The shaddowes that signifie'     169
Typology     171
Walter Montague's typological defence of courtly splendour     176
Sir Christopher Wren on the Temple of Peace     178
Character and style in French architectural theory of the late eighteenth century     189
Notes      199
Coda     203
Notes     205
Bibliography     206
Index: names and concepts     217
Index: rhetorical terms     225

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