Clicking Through: A Survival Guide for Bringing Your Company Online

Clicking Through: A Survival Guide for Bringing Your Company Online

by Jonathan Ezor



Product Details

ISBN-13: 9781576600733
Publisher: Wiley, John & Sons, Incorporated
Publication date: 11/01/1999
Series: Bloomberg Small Business Series
Pages: 253
Product dimensions: 5.51(w) x 8.96(h) x 0.74(d)

About the Author

Ezor is an attorney. He is a noted expert on computer and Internet business. He practices new-media business and corporate law at the Long Island firm of Farrell Fritz.

Table of Contents


Chapter 1%#151; Preparing Your Company For E-Commerce

An introduction to the Internet as a source of risk and reward, and ways to safely and effectively establish the essential online framework (development, hosting, online storefronts, and crosslinks) for your company

Spinning the Web for Business

Building Your Web Site

A Gracious Host for Your Site

Content-ing Yourself

Getting Started in E-Commerce

A Day on the Links

Chapter 2—Internet Opportunities = Company @ Risk

A guide to the most popular ways to promote and profit from a site, from advertising to contests to e-mail, highlighting the major areas of potential problems and legal liability

Advertising for Trouble

Creating Win-Win Sweepstakes

Marketing to the World?

Spamming Customers for Profit and Loss

Protecting Privacy (If You Have to Ask...)

Marketing to and Hearing from Children on the Internet

Chapter 3—Employee Use of the Internet

How to empower your company through Web access, e-mail, and other Internet tools, while maintaining a safe and secure work environment

A Company Policy Is the Best Policy

Steaming Employee E-Mail Envelopes

The Downside of Downloads

Chapter 4—Protecting Your Company

A look at applying the more traditional methods of risk management, insurance, and appropriate professional advisers in the Internet age

Insuring Against Online Risks

Finding Appropriate Professionals




What People are Saying About This

Bob Dorf

A powerful, helpful, legal-beagle's eye view (from the ground up, of course) of the pitfalls, proper steps and priorities in getting a web site right the first time and avoiding e-trouble in the wild world of e-commerce. Terrific, helpful, easy-to-read and easier to follow.
— (Bob Dorf, President, Peppers and Rogers Group/Marketing 1to1, Inc.)

John R. Levine

Jonathan Ezor offers a fine roadmap for the small business wanting to get on the Internet, with specific advice about technical, marketing, sales, and legal tips and pitfalls. It's a fast and worthwhile read.
John R. Levine, author of The Internet for Dummies, and Internet Secrets

Rich Parlontieri

I found this book to be a thorough guide for improving web site strategies, as well as practical translations on a multitude of topics from Bandwith to Employee Browser Policies. Clicking Through is an invaluable resource for anyone contemplating to do business on the Internet.
— (Rich Parlontieri, Chairman & Chief Executive Officer of, Inc.)

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