This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia. Photographs of Gandhi in different phases of his life have been used to provide a visual chronology of sartorial change and emphasize the arguments in the book.
|Product dimensions:||5.50(w) x 8.60(h) x 0.70(d)|
About the Author
Peter Gonsalves, Ph D, currently teaches the Sciences of Social Communication at Salesian Pontifical University, Rome.He began his career in media as a community worker for rural development at the Bosco Gramin Vikas Kendra, Ahmednagar. He founded Tej-prasarini, Mumbai, a multimedia production centre to raise awareness of the urgency of life-based education in South Asia. He promoted a series of teacher-training manuals called ‘Quality Life Education’, the first of which was his own work: Exercises in Media Education (1994). Using this, he conducted no less than 40 all-India courses on media education for schoolteachers, social workers and youth facilitators form diverse ethnic, cultural and religious backgrounds.Dr Gonsalves is a member of the Salesians of Don Bosco, an international society dedicated to the holistic development of young people. He coordinated its first five-language web portal at its headquarters in Rome. He was also president of INTERSIG, the international wing of SIGNIS, a world association of communicators for a culture of peace.
Table of Contents
Foreword Keval J KumarIntroduction Gandhi the Communicator Barthes: A Gandhian Fashion System Turner: Social Drama in Gandhi's Swadeshi Revolution Goffman: Gandhi as Performance Manager of a Nation A Gandhian Approach to Symbolisation Photographs and ImagesAppendixGlossarySelect BibliographyIndex