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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?
Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.
In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sensebacked by tangible metricsthat this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.
|Publisher:||St. Martin's Press|
|Product dimensions:||5.50(w) x 8.30(h) x 1.20(d)|
About the Author
David Nour has been a recognized strategist and thought leader on the topic of business relationships for more than 25 years. He delivers over fifty keynotes annually at leading industry associations, universities and Fortune 500 companies. His insight has been featured in The Wall Street Journal, The New York Times, Fast Company, Mashable, The Huffington Post, Entrepreneur, Success magazine and many others. He is also the author of several books, including the bestselling Relationship Economics.
Table of Contents
Foreword Don Peppers Martha Rogers, Ph.D. ix
1 Co-Create In: Introspection Leads to Right Action 19
2 Co-Create Together: Adaptive Innovation 50
3 Co-Create Forward: Strategic Relationships 80
4 Co-Create Through: The Stages of the Customer Experience Journey 113
5 Co-Create Ahead: Leading through Provocation 144
6 Co-Create Upward: The Spiral of Growth 176
7 Co-Create Away: Creating Exceptional Experiences and Organizations 211
8 The Co-Create Canvas 238
About the Author 287