Pub. Date:
The Crown Publishing Group
Select a Purchase Option
  • purchase options
    $12.05 $19.99 Save 40% Current price is $12.05, Original price is $19.99. You Save 40%.
  • purchase options
    $10.54 $19.99 Save 47% Current price is $10.54, Original price is $19.99. You Save 47%.
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options



Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Product Details

ISBN-13: 9780385479509
Publisher: The Crown Publishing Group
Publication date: 12/28/1997
Pages: 288
Sales rank: 793,275
Product dimensions: 6.08(w) x 9.24(h) x 0.64(d)

Table of Contents

Production Notes
Part I: The Game of Business
1. War and Peace
2. Co-opetition
3. Game Theory

Part II: The Parts of Strategy
How To Change The Game
4. Players
5. Added Values
6. Rules
7. Tactics
8. Scope
9. Being Ready for Change


Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Co-opetition 4 out of 5 based on 0 ratings. 1 reviews.
Serapicos_Edson More than 1 year ago
While Porter focused the INDUSTRY dinamic, this book put the business itself in the center of the strategic analysis and look around in a different manner. Starting with the players analysis throught the Value Net (VAN), that includes Customers, Suppliers, Competitors and Complementors, the book moves to the "Game", which considers the PARTS: Palyers; Added value; Rules; Tatics and Scope. It is a very interest way to think of and analysie a business. It also presents a large case studies (old, but very illustratives).