Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:
- Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
- Shows how the Crossroads Model can help anticipate and navigate this market shift;
- Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.
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About the Author
MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University.
PAUL ROEHRIG is the Global Managing Director of Cognizant's Center for the Future of Work. He was previously a Principal Analyst at Forrester Research and held multiple roles with Hewlett Packard. He is a graduate of the University of Florida and has a doctorate from Syracuse University.
BEN PRING is the Director for Cognizant's Center for the Future of Work. He was previously a Research Vice President at Gartner. In 2008 he won Gartner's prestigious annual Thought Leadership award. He has a philosophy degree from Manchester University.
Table of Contents
Introduction: The Value of the Virtual 1
Part I: Digits Over Widgets: The Next Age of Business and Technology
Chapter 1: “Will It Happen to Us?” 9A Trillion-Dollar Opportunity or an Extinction Event
Chapter 2: The Personal Code Halo: 16Press “1” for the Real You
Chapter 3: The Five Business Code Halos: 28Connecting Customers, Products, and Organizations
Chapter 4: The Anatomy of a Winning Code Halo Solution 38Chapter 5: The SMAC Stack: 56The New Technology of Code
Chapter 6: The Pattern of Digital Disruption: 70The Crossroads Model
Chapter 7: The Code Halo Economy: 85The Economics of Information
Part II: Four Principles for Success in the Code Halo Economy
Chapter 8: Delivering Beautiful Products and Experiences 102
Chapter 9: Don’t Be Evil 2.0: 117Earning—and Keeping—Trust in a Transparent World
Chapter 10: Manage Your Career Based on Code: 145Winning in the Wirearchy
Chapter 11: Make IT Your Halo Heroes: 158Transform Your Technology Organization
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization: 176Sense, Innovate, and Prepare to Pilot
Chapter 13: Create a Spark: 194Pilot Your Best Code Halo Solutions
Chapter 14: Enrich and Scale at Internet Speed: 210Turn a Spark into a Blaze
Conclusion: Winning in the New Code Rush 224
Photo Credits 237