Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business


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Product Details

ISBN-13: 9781118862070
Publisher: Wiley
Publication date: 04/07/2014
Pages: 256
Product dimensions: 6.30(w) x 9.20(h) x 1.00(d)

About the Author

MALCOLM FRANK is the Executive Vice President of Strategyand Marketing at Cognizant, a leading Business and Technologyconsulting firm with over 175,000 employees. He has over 25 yearsof experience consulting on IT-based strategy with organizationsaround the world. He is a graduate of Yale University.

PAUL ROEHRIG is the Global Managing Director ofCognizant's Center for the Future of Work. He was previously aPrincipal Analyst at Forrester Research and held multiple roleswith Hewlett Packard. He is a graduate of the University of Floridaand has a doctorate from Syracuse University.

BEN PRING is the Director for Cognizant's Center for theFuture of Work. He was previously a Research Vice President atGartner. In 2008 he won Gartner's prestigious annual ThoughtLeadership award. He has a philosophy degree from ManchesterUniversity.

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Table of Contents

Disclaimer v

Acknowledgments vii

Introduction: The Value of the Virtual 1

Part I: Digits Over Widgets: The Next Age of Business andTechnology

Chapter 1: “Will It Happen to Us?” 9

A Trillion-Dollar Opportunity or an Extinction Event

Chapter 2: The Personal Code Halo: 16

Press “1” for the Real You

Chapter 3: The Five Business Code Halos: 28

Connecting Customers, Products, and Organizations

Chapter 4: The Anatomy of a Winning Code Halo Solution 38

Chapter 5: The SMAC Stack: 56

The New Technology of Code

Chapter 6: The Pattern of Digital Disruption: 70

The Crossroads Model

Chapter 7: The Code Halo Economy: 85

The Economics of Information

Part II: Four Principles for Success in the Code HaloEconomy

Chapter 8: Delivering Beautiful Products and Experiences 102

Chapter 9: Don’t Be Evil 2.0: 117

Earning—and Keeping—Trust in a Transparent World

Chapter 10: Manage Your Career Based on Code: 145

Winning in the Wirearchy

Chapter 11: Make IT Your Halo Heroes: 158

Transform Your Technology Organization

Part III: Winning with the Crossroads Model

Chapter 12: Seize Advantage During Ionization: 176

Sense, Innovate, and Prepare to Pilot

Chapter 13: Create a Spark: 194

Pilot Your Best Code Halo Solutions

Chapter 14: Enrich and Scale at Internet Speed: 210

Turn a Spark into a Blaze

Conclusion: Winning in the New Code Rush 224

Notes 228

Photo Credits 237

Index 238

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