Cold War Photographic Diplomacy: The US Information Agency and Africa

by Darren Newbury

Overview

The emergence of newly independent African nations onto the world stage in the mid-twentieth century precipitated a contest for influence among Cold War superpowers, leading the United States to mount an international campaign of photographic diplomacy underpinned by a faith in the medium’s capacity to cross cultural boundaries. However, the increasing global visibility of racial injustice undermined US claims that the nation had transcended colonial racism.

Drawing on extensive research in the archives of the United States Information Agency (USIA) and concentrating on the period from the mid-1950s through to the late 1960s, Darren Newbury traces the role of photography in the United States’ appeal to Africa. Newbury shows how photographing the political, cultural, and educational visits of Africans to the United States provided a space for the imagination of international cooperation and friendship; how the United States presented the civil rights struggle as an example of democracy in action; and how it pictured a world of integration and racial coexistence. Cold War Photographic Diplomacy chronicles this careful scripting of images and picture stories and details the cultural and pedagogical work that photography was expected to perform as it was inserted into the visual culture of African cities through magazines, posters, pamphlets, and window displays.

Locating photography at the intersection of African decolonization, racial conflict in the United States, and the cultural Cold War, this study will especially appeal to students and scholars of the history of photography, American studies, and Africana studies.

Product Details

ISBN-13:	9780271095677
Publisher:	Penn State University Press
Publication date:	02/06/2024
Pages:	300
Product dimensions:	7.00(w) x 10.00(h) x 1.06(d)

About the Author

Darren Newbury is Professor of Photographic History at the University of Brighton. He is the author of Defiant Images: Photography and Apartheid South Africa and People Apart: 1950s Cape Town Revisited.

Editorial Reviews

Newbury deftly analyzes a wide range of materials, bringing together rich details from USIA archival correspondence related to early postcolonial Africa with anthropology and art criticism. The wealth of photographs is a feast for the eyes. . . . This book is a unique exploration of visual cultures in Africa after colonialism.”

—J. M. Rich Choice

“Fascinating . . . this book reveals the dynamic conception of photography in the Cold War, postcolonial period.”

—Tom Allbeson Source

“Cold War Photographic Diplomacy stands as a significant contribution to the fields of visual diplomacy, Cold War history in Africa, and the political utilization of imagery in postcolonial contexts. Its rigorous analytical framework, empirical foundation, and interdisciplinary perspective establish it as an indispensable resource for scholars investigating the connections between geopolitics and visual representation in the twentieth century.”

—José Manuel López Torán Sehepunkte

“Cold War Photographic Diplomacy’s major achievement is the way that it theorizes a large archive by showing the transatlantic interactions between the image makers, the imagery, and the audiences of the images. It is a fascinating read.”

—Liam Buckley, Professor of Anthropology, James Madison University

“A fascinating and unexpected book. . . . An idiosyncratic and often highly problematic archive becomes, in Newbury’s deft hands, a matrix generating rich and sometimes startlingly timely questions.”

—Jennifer Bajorek 21: Inquiries into Art, History, and the Visual

From the Publisher