Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
|Product dimensions:||8.60(w) x 10.90(h) x 0.80(d)|
About the Author
Sarah A. Meyer is chair of the Art Department and professor of graphic design at California State Polytechnic University, Pomona. She has taught at Virginia Commonwealth University in Richmond, the University of Utah, California State University, Fullerton, and has been a visiting professor of visual communications and motion graphics at Virginia Commonwealth University in Qatar. She is coeditor for the book series Design Education in Progress: Process and Methodology and Design Behaviors.