Color - Messages & Meanings: A PANTONE Color Resource / Edition 1 available in Paperback
• Features up-to-date color combination guidelines
• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents
There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
|Product dimensions:||10.64(w) x 11.00(h) x 0.42(d)|
About the Author
Leatrice Eiseman is the executive director of the PANTONE® color institute, the prestigious color research and informational center that shares its color expertise with professionals in a variety of high profile, culturally-focused industries including fashion, interior design, graphic arts, and advertising.
Most Helpful Customer Reviews
This book is a handy guide to understanding the colors you need for evoking a particular feeling or communicating a message but it is not as good as Eiseman's first book of the same topic: Pantone Guide to Communicating with Color. That book is sheer genius. Good for non-designers, it's simple to understand and simple to implement.