Color - Messages & Meanings: A PANTONE Color Resource / Edition 1

Color - Messages & Meanings: A PANTONE Color Resource / Edition 1

by Leatrice Eiseman
3.8 4
ISBN-10:
0971401063
ISBN-13:
9780971401068
Pub. Date:
11/29/2006
Publisher:
Adams Media
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Overview

Color - Messages & Meanings: A PANTONE Color Resource / Edition 1

• Features up-to-date color combination guidelines

• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Product Details

ISBN-13: 9780971401068
Publisher: Adams Media
Publication date: 11/29/2006
Pages: 144
Sales rank: 226,997
Product dimensions: 10.64(w) x 11.00(h) x 0.42(d)

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Color - Messages & Meanings: A PANTONE Color Resource 3.8 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
This book is a handy guide to understanding the colors you need for evoking a particular feeling or communicating a message but it is not as good as Eiseman's first book of the same topic: Pantone Guide to Communicating with Color. That book is sheer genius. Good for non-designers, it's simple to understand and simple to implement.
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