The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
About the Author
Certified Speaking Professional Jeff Tobe’s credentials are impressive. Insider Magazine dubbed him “the Guru of Creativity” and readers of Meetings and Conventions magazine chose him as one of the top fifteen speakers in North America. Jeff is the Primary Colorer at Coloring Outside the Lines. He believes in the power of creativity to manage the change that is inevitable with innovation and to look at leadership from an entirely new perspective. He helps participants not only to cope with transition, but to creatively embrace and thrive from it. He teaches organizations that to grow and increase their bottom line they must first implement customer-focused strategies that have a fresh approach.