Commerce in Color: Race, Consumer Culture, and American Literature, 1893-1933 by James C. Davis
Commerce in Color exploresthe juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjectsincluding the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James’s critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson’s The Autobiography of anEx-Colored Manas he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the “culture of consumption” and the “culture of segregation,” Dawson poses new and provocative questions about American culture and social history.
Both an influential literary study and an absorbing historical read, Commerce in Color proves thatin Americaadvertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.
“A welcome addition to existing scholarship, Davis’s study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered.”
James Smethurst, University of Massachusetts
James C. Davis is Assistant Professor of English at Brooklyn College.
Introduction 1 No Place of Race: Consumer Culture's Critical Tradition 19 "Stage Business" as Citizenship: Ida B. Wells at the World's Columbian Exposition 64 Thrown into Relief: Distinction Making in the American Scene 85 Race-changes as Exchanges: The Autobiography of an Ex-Coloured Man 129 A Black Culture Industry: Public Relations and the "New Negro" at Boni and Liveright 169 Confessions of the Flesh: The Mass Public in Epidermal Trouble in Nathanael West's Miss Lonelyhearts and George Schuyler's Black No More 213 Conclusion: Leaving Muncie 248 Notes 255 Bibliography 279 Index 291