Table of Contents
Preface What I Learned from My Father’s Writings xi
Kenneth L. Fisher Introduction 1
Kenneth L. Fisher
Part One Common Stocks and Uncommon Profits
Preface 31
1. Clues from the Past 34
2. What “Scuttlebutt” Can Do 44
3. What to Buy: The Fifteen Points to Look for in a Common Stock 47
4. What to Buy: Applying This to Your Own Needs 79
5. When to Buy 89
6. When to Sell: And When Not To 105
7. The Hullabaloo about Dividends 114
8. Five Don’ts for Investors 123
9. Five More Don’ts for Investors 135
10. How I Go about Finding a Growth Stock 162
11. Summary and Conclusion 172
Part Two Conservative Investors Sleep Well
Epigraph 176
Introduction 177
1. The First Dimension of a Conservative Investment 180
2. The Second Dimension 187
3. The Third Dimension 198
4. The Fourth Dimension 207
5. More about the Fourth Dimension 213
6. Still More about the Fourth Dimension 218
Part Three Developing an Investment Philosophy
Dedication to Frank E. Block 226
1. Origins of a Philosophy 227
The Birth of Interest 228
Formative Experiences 229
First Lessons in the School of Experience 231
Building the Basics 232
The Great Bear Market 234
A Chance to Do My Thing 235
From Disaster, Opportunity Springs 236
A Foundation is Formed 237
2. Learning from Experience 238
Food Machinery as an Investment Opportunity 239
Zigging and Zagging 242
Contrary, but Correct 243
Patience and Performance 244
To Every Rule,There Are Exceptions . . . But Not Many 247
An Experiment with Market Timing 248
Reaching for Price, Foregoing Opportunity 249
3. The Philosophy Matures 252
E Pluribus Unum 253
History versus Opportunity 255
Lessons from the Vintage Years 257
Do Few Things Well 259
Stay or Sell in Anticipation of Possible Market Downturns? 260
In and Out May Be Out of the Money 263
The Long Shadow of Dividends 264
4. Is the Market Efficient? 266
The Fallacy of the Efficient Market 267
The Raychem Corporation 270
Raychem, Dashed Expectations, and the Crash 271
Raychem and the Efficient Market 274
Conclusion 275
Appendix Key Factors in Evaluating Promising Firms 279
Functional Factors 279
People Factors 281
Business Characteristics 282
Index 283
