Communicating Corporate Ethics on the World Wide Web: A Discourse Analysis of Selected Company Web Sites

Communicating Corporate Ethics on the World Wide Web: A Discourse Analysis of Selected Company Web Sites

by Irene Pollach

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Overview

Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry’s, McDonald’s, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.

Product Details

ISBN-13: 9783631506950
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date: 01/01/2003
Pages: 236
Product dimensions: 5.83(w) x 8.27(h) x (d)

About the Author

The Author: Irene Pollach is Assistant Professor in the Department of Business English at the Vienna University of Economics and Business Administration in Austria.

Table of Contents

Contents: Business Ethics vs. Corporate Social Responsibility – The Business-Ethics Paradigm – The Corporate-Social-Responsibility Paradigm – The BE & CSR Paradigm – Cross-Case Analysis.

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