Whether you speak from the pulpit, podium, or the front of a classroom, you don’t need much more than blank stares and faraway looks to tell you you’re not connecting. Take heart before your audience takes leave! You can convey your message in the powerful, life-changing way it deserves to be told. An insightful, entertaining parable that’s an excellent guide for any speaker, Communicating for a Change takes a simple approach to delivering effectively. Join Pastor Ray as he discovers that the secrets to successful speaking are parallel to the lessons a trucker learns on the road. By knowing your destination before you leave (identifying the one basic premise of your message), using your blinkers (making transitions obvious), and implementing five other practical points, you’ll drive your message home every time!
“Long ago, in a galaxy far, far away…”
“Once upon a time…”
“In the beginning…”
Great stories capture and hold an audience’s attention from start to finish. Why should it be any different when you stand up to speak?
In Communicating for a Change, Andy Stanley and Lane Jones offer a unique strategy for communicators seeking to deliver captivating and practical messages. In this highly creative presentation, the authors unpack seven concepts that will empower you to engage and impact your audience in a way that leaves them wanting more.
“Whether you are a senior pastor with weekly teaching responsibilities or a student pastor who has bern charged with engaging the hearts and minds of high school students, this book is a must-read.”
-Bill Hybels, Senior pastor, Willow Creak Community Church
“A very practical resource for every biblical communicator who wants to go from good to great.”
-Ed Young, Senior pastor, Fellowship Church, Grapevine, Texas
“To communicate effectively, you have to connect. Andy has been connecting with people for years, and now he’s sharing his insights with the rest of us.”
-Jeff Foxworthy, Comedian
Story Behind the Book
Andy Stanley and Lane Jones are on staff at one of America ’s largest churches, North Point Community. Leaders of thousands of people, they regularly speak in front of large groups. They also listen to numerous speakers and know the disastrous effects of a poorly delivered message. This book is the result of their efforts to make public speaking—one of the most common fear-inducing activities known to mankind—simple, easy, and even enjoyable, so that God’s messages will readily produce the life-changing results they should.
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COMMUNICATING FOR A CHANGE
By Andy Stanley Lane Jones
Multnomah PublishersCopyright © 2006 Andy Stanley and Ronald Lane Jones
All right reserved.
Chapter OneNO ONE'S LISTENING
He'd seen them all before. Sometimes even in his sleep.
The blank stares and faraway looks that told him he wasn't connecting. Again.
Even as he continued to preach his message, another part of Pastor Ray Martin's brain rehearsed a series of familiar observations.
There's John Phillips, sitting there trying to decide which stocks to dump tomorrow morning when the market opens. And there's his wife beside him, trying to decide whether or not to dump him. And Sally Kennedy, in her normal spot two rows from the back ... A great location to keep tabs on who's here and who's not. And Norma Reed next to her, ready to supply the reason for anyone being missing.
They were all parked before him, listening to the message-or at least pretending to listen-as he tried his best to make the Word of God come alive in the twenty-first century.
Their distraction began to distract Ray. He found himself wondering if this was why those old fundamentalist preachers used to yell and pound the pulpit. It was no easy matter to keep a congregation's attention.
He felt a sudden, wild impulse to simply pick up his notes and walk off the platform. Had anyone ever done that? Just stopped preaching and walkedout the back door? Would anyone even notice?
Just stare at the back wall, he told himself. It was an old trick he'd learned from a seminary professor. Just get through it; you'll be back next week. Hopefully they will, too.
Driving home that afternoon, he rehearsed the comments of the congregation that morning as he shook hands at the door after the service.
"Nice job, pastor."
"What a blessing, pastor."
"One of your best, pastor."
That last one was particularly cruel, since the comparison wasn't qualified. Like telling your wife that, for her, her hair looked pretty good that day.
He wanted to ask them all if they had learned anything. But, ultimately, he wasn't sure if that was a fair question. If he couldn't answer it, why should they be able to?
"It shouldn't be this hard," Ray said to no one as he turned in to his driveway.
His wife, Sally, met him at the door for their Sunday afternoon ritual. They'd done this for the ten years that Ray had been pastor of Meadowland Community Church. Ray often looked forward to the message postmortem ... but not lately.
"So how do you feel it went?" she asked, giving away her opinion.
"I don't know," he lied. "How do you feel it went?"
When all your wife and number one cheerleader can muster is a "fine," then you know it's worse than you think. Ray sank down into the sofa. "I just don't know, sweetheart. I don't know what I'm doing anymore. I hate to say this, but Sunday morning has become just thirty minutes to fill. Thirty minutes that I start dreading an hour after I've finished the last sermon."
"That's a lot of dread, Ray. It can't be that bad. Your messages are fine-and you do a good job delivering them."
"Honey, if you worked all week to prepare a meal for me, and I said it was fine and that you did a good job delivering it, just how long would I be sleeping on the couch?"
"Oh-you know what I mean," she said.
Ray did know what she meant. She meant that it was fine, but fine wasn't good enough anymore.
"There has to be a simple solution to this," he finally said to Sally. "I must be overthinking it. Either that or it's something I've never heard before."
"Why don't you call that baseball guy?" Sally asked.
"What baseball guy?"
"The rich guy that got you so excited about trying new ideas at the church."
Pete Harlan. It had been almost six months since Ray had spent a memorable evening at the local major league ballpark, watching a game from the owner's seats. Things had gotten pretty complicated at the church, and a friend arranged for Ray to meet with Pete. A very successful businessman, Pete had shared with Ray seven practices that he had used to build his business empire. Seven practices that Ray and his elder board had been implementing with some encouraging success.
"What would Pete know about preaching?"
"That's what I asked you about church ministry, but you came home and changed everything. I figured if he could do that for the organizational side of things, maybe he can snap you out of this, too."
"I don't need to be snapped out of anything-and I really don't think Pete can help!"
"Well," she replied quietly, "then you really don't have anything to lose, do you?"
"I don't even know where his number is." Ray was in no mood to call anyone.
"Do you mean the number that's stuck in the corner of the framed picture of you throwing the ceremonial first pitch that night? The picture sitting on the mantle with Pete's card sticking out so everyone who comes into our house can see it? Is that the number you're talking about?" Sally was in no mood for a husband in a mood.
There were times when Ray wondered why he loved her so much. But this wasn't one of them. He knew he needed some advice and that Pete was indeed a wise man.
"Well, he did say to call if there was anything he could do," Ray said. "I'll call him tomorrow." It had been an hour since church had ended and Ray knew the dread was coming.
Traffic was light for a Monday as Ray drove toward La Frontera, a local Mexican restaurant he and Sally often frequented. It had good food at a cheap price, and the low prices made it an interesting choice for Pete Harlan.
Ray smiled in spite of himself. One of the richest guys in town, Pete picked one of Ray's regular spots to meet him for lunch. I guess there's a reason he has so much money-and hangs onto it, Ray said to himself.
He pulled into a parking space next to a gleaming white Mercedes with a vanity plate that said "Pete." Apparently, car purchases weren't one of the areas where Pete felt inclined to economize.
Pete Harlan sat in a booth, smiling at Ray's approach. Ray remembered the first time he'd seen Pete. A short, middle-aged man whose demeanor belied his position in the community, Pete could've been any one of a dozen guys already digging into the chips and salsa.
"Ray! It's great to see you again," Pete said with genuine excitement.
"Thanks so much for seeing me on such short notice."
"No problem. Things pretty much run themselves these days, and that frees up a lot of my time."
"An organization that runs itself ... now that would be nice." Even as the words left his mouth, Ray knew instinctively what Pete's response would be.
"Well, Ray, if you work hard enough at those seven practices I gave you, then by the time you're my age you should have plenty of time on your hands, too."
Ray then spent the better part of an hour-and a Burrito Grande-updating Pete on life at Meadowland and the changes he'd been making. He also unloaded the reason for their meeting that day. He talked of the frustration of working as hard as he could at something, only to see himself fail again and again.
"I wouldn't call you a failure, Ray," Pete finally said. "Your sermons aren't as bad as others I've heard."
A wry smile crossed the pastor's face. "Now that's some consolation right there. I'm not the worse communicator that Pete Harlan has ever ... Wait a minute, when did you ever hear me preach?"
"Oh, I've got my sources," Pete said with a grin. "I keep in touch with Joe, and I asked him to give me a couple of your tapes." Joe Dickinson was the mutual friend who had introduced Pete to Ray. "I told Joe that I had to keep an eye on my investment."
Pete had invested in Ray that night, sharing a lifetime of wisdom in a few short hours. A few million in the building fund would be nice, too, Ray thought.
"Those message tapes are a great idea. If they'd had those when I was younger, I might've gotten into church a little more-or maybe a little more church might have gotten into me. You can listen in the car if you find yourself with some drive time-and make the time count. And I like the fact that you can rewind if you don't get something. That doesn't work with a live preacher!"
Pete sipped on his iced tea then looked up into Ray's eyes. "How do you feel when you listen to them?"
"Listen to them? I don't even want to see them-much less listen to them."
"Practice number seven," Pete said in a matter of fact tone.
Practice number seven. Ray knew it well and it embarrassed him to have been caught red-handed. "Work On It. Practice number seven is to work on my ministry, not just in it. I know Pete, but this is different. This is ... painful."
"Imagine how your congregation feels," he said with a twinkle in his eye.
"Thanks a lot."
"Seriously, Ray, how in the world do you expect to get any better if you don't listen to yourself? You can't fix it if you don't know where it's broken. Step one is, you've got to start listening to yourself."
"Okay, you're right. Step one: Start listening to myself, no matter how painful. What's step number two?"
"I have no idea," Pete said and then sat quietly.
After a moment, Ray broke the silence. "What do you mean you have no idea? You're the answer man. Don't you have nine practices for perfect preaching?"
"Nope. But that was nice alliteration. Maybe you should try some of that, it might help."
Pete could tell that Ray was getting frustrated. "What were you expecting, Ray? I'm a businessman, not a preacher. Did you think I was going to wave a magic wand and turn you into Willy Graham?"
"His name is Billy Graham. You called him Willy."
"I know who Billy Graham is, and I meant Willy Graham. Billy Graham is good, but he's no Willy Graham."
By this time Ray was either angry or confused-he really wasn't sure. "Who's Willy Graham?"
"Willy is the best communicator I've ever known. There's not a finer man alive, as far as I'm concerned."
"And this Willy Graham is a better preacher than Billy Graham?"
"Well, Willy would never say that. That's my opinion. Willy used to speak all over the country, and there were many times that I made sure I was wherever he was. In fact, I knew a lot of men who would rearrange their schedules if they knew Willy was coming."
Ray wasn't convinced. "So what makes this guy so special?"
"Hard to say. I just know that whenever he finished it was like he was talking to me, personally. And I always walked away with something that would help me. I didn't always do what he said, but that was my problem, not Willy's."
"Well, I'd sure like to know his secret." Ray couldn't keep the bitter edge out of his voice. "I don't know when I last helped someone. In my business, there's not much you won't do for that kind of impact."
"Well, I'm glad to hear that, Ray."
"Why?" Ray was suspicious now. He didn't like the look in Pete's eyes.
"Willy's agreed to meet with you, and you leave right after lunch."
"What?" Ray had to process this. "Well, okay. I guess that works. Where do I meet him? Is he coming here?"
Pete raised one eyebrow. "Not exactly."
"Pete, I don't know you well, but I don't think I like that look. Just where do I meet Willy?"
"Atlanta? That's in Georgia, Pete."
"So they tell me."
"That's like ... a thousand miles away."
"Well, you'd better get started then," Pete said as he paid the check. "Sally, that's your wife's name right?"
"I called Sally this morning and she packed you a bag. I told Joe to let the church know you'd be gone a little while. He said the elder board would be a little curious, but that he would handle them and not to worry. In the long run, they'll be glad you took the time."
Ray's head was spinning. Sally and Joe were involved in this plot? The elders were asking questions and now he was supposed to up and leave? This had to be stopped. "Wait a minute, Pete. Taking me to lunch is one thing, but this is a little much."
"Really? I thought you just said there was nothing you wouldn't do for that kind of impact."
"I know, Pete, but Atlanta is a fourteen-hour drive and I've got things to do at the office. Not to mention that I've got to get ready to preach this Sunday ..."
"Which brings us back to why you called me, Ray. Now what was it you wanted help with?"
"I know, but ..." Ray began to object, but Pete would have none of it.
"No buts. You called for my help, and this is my help. Take it or leave it."
It was easy to see how Pete Harlan had built his fortune.
Ray sat there not knowing what to do. It seemed like a wild goose chase. Traveling halfway across the country to meet some guy named Willy Graham. Ridiculous! Billy Graham would be one thing, but Willy? What Ray said next was more an indication of his desperation than his common sense.
"Where in Atlanta, Pete?"
"You let me worry about that. You just drive to this address, and I'll take it from there."
Ray followed the directions Pete had given him and ended up at Harlan Enterprises.
"Are you Ray?" a woman asked as Ray walked through the door. "We've been expecting you for half an hour."
"Traffic ...," Ray said slowly.
"Don't worry. We can get you there in plenty of time. Just go down this corridor, down the steps, and out the door. The helicopter is on the pad."
Excerpted from COMMUNICATING FOR A CHANGE by Andy Stanley Lane Jones Copyright © 2006 by Andy Stanley and Ronald Lane Jones. Excerpted by permission.
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