Communicating Health: Strategies for Health Promotion

Communicating Health: Strategies for Health Promotion

by Nova Corcoran (Editor)

Hardcover(Second Edition)

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Product Details

ISBN-13: 9781446252321
Publisher: SAGE Publications
Publication date: 03/30/2013
Edition description: Second Edition
Pages: 248
Product dimensions: 6.70(w) x 9.60(h) x 0.70(d)

About the Author

Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication.

Table of Contents

Introduction to the second edition
Theories and Models
Social and Psychological Factors
Reaching Unreachable Groups and Crossing Cultural Barriers
Mass Media
Information Technology
Using Settings
Evidence-Based Practice
Using Evaluation
Bridging Theory and Practice - ten different health promotion campaigns
Glossary
References

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