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SAGE Publications
Communicating Health: Strategies for Health Promotion / Edition 1

Communicating Health: Strategies for Health Promotion / Edition 1

by Nova Corcoran


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Product Details

ISBN-13: 9781412924030
Publisher: SAGE Publications
Publication date: 05/18/2007
Edition description: Older Edition
Pages: 240
Product dimensions: 6.69(w) x 9.52(h) x (d)

About the Author

Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication.

Table of Contents

Introduction to the second edition
Theories and Models
Social and Psychological Factors
Reaching Unreachable Groups and Crossing Cultural Barriers
Mass Media
Information Technology
Using Settings
Evidence-Based Practice
Using Evaluation
Bridging Theory and Practice - ten different health promotion campaigns

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