by Roy M. Berko




Highlighted features for this book include:

  • Practical connection between theory, research, and skills: the solid research base is consistently applied to everyday situations through relevant examples, boxed features, and thought-provoking questions that ask the reader to reflect on what they’ve read.

  • Strong emphasis on intercultural communication through “Culturally Communicating” boxes, as well as examples, discussions of cultural differences, and the latest demographic data.

  • Numerous pedagogical aids, including chapter objectives and summaries, boldfaced key terms with an extensive end-of-book Glossary, self-assessment tests, sample speeches, and outlines helps the reader to review and retain important chapter concepts.

  • A comprehensive, separate chapter on Interviewing and student-oriented Appendix on “Finding a Job and Writing a Resume” offer valuable guidance to assist the reader with job searching.

  • Unique, separate chapter on Intrapersonal Communication includes material on “Self-Talk” and “Understanding Yourself” — valuable preparation for interpersonal, group, and public communication.

  • An end-of-book section on APA guidelines provides an useful resource for citing material in papers and speeches.

Product Details

ISBN-13: 9780395708668
Publisher: CENGAGE Learning
Publication date: 01/01/1995
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

I. Foundations of Communication

1. The Human Communication Process

Communication Defined

The Components of Human Communication

Communication as a System

Models of Human Communication

The Media as Communicator

Communication and Culture

First Amendment Speech


2. Foundations of Verbal Language

Origins of Human Language

The Languages We Use

Using Verbal Language

3. Nonverbal Communication

Sources of Nonverbal Signs

Emotional Influences on Nonverbal Communication

Verbal and Nonverbal Relationships

Categories of Nonverbal Communication

Using Nonverbal Communication

4. Listening

The Importance of Listening

The Listening Process

Listening Influencers

Purposes of Listening

Listening Apprehension

Improving Your Listening

II. Intrapersonal Communication

5. Intrapersonal Communication


Cognitive Processing

The Self

Understanding Yourself

Need Drives Affecting Communication

Anxiety: Communication Apprehension

The Role of Culture in Intrapersonal Communication

III. Interpersonal Communication

6. The Concepts of Interpersonal Communication

Basic Concepts of Interpersonal Communication


The Self and Others

Seeking Approval

Gaining Compliance



Male/Masculine-Female/Feminine Communication Sexual Harassment and Bullying Relationships Electronically Mediated Communication

7. Interpersonal Skills

Participating in Conversations

Giving Directions


Dealing with Interpersonal Conflict

Communication Approaches to Managing Conflict Handling Criticism


8. The Interview

Interviewing Roles

Interview Format

Types of Interviews

9. The Concepts of Groups

Groups Defined

Group Versus Individual Actions

Types of Groups

Group Operations

Decision-Making Techniques

Group Setting

Mediated Meetings

10. Participating in Groups

Cultural Differences in Groups

The Group Participant

The Group Leader and Group Leadership

IV. Communicating in Public

11. Public Speaking: Planning and Presenting the Message

The Listenable Speech

Preparing a Speech: An Overview

Parameters of Public Speaking

The Ethics of Public Speaking

Analyzing the Parameters of Speeches

Process of the Speech Analysis

Post Speech Analysis

Modes of Presentation

12. Public Speaking: Developing the Speech

Sources of Information

Supporting Material

Techniques for Presenting Supporting Material

Computerized Graphics

13. Public Speaking: Structuring the Message

The Basic Elements of a Speech

The Introduction

The Central Idea

The Body

Traditional Methods of Arrangement for the Body of a Speech

The Conclusion

Transition into the Question-and-Answer Session

Alternative Methods for Organizing the Speech

Role of Culture on Speech Structure

14. Public Speaking: Presenting the Message

Aspects of Oral and Physical Speech Presentation

Use of Visual Aids (including PowerPoint)

Public Speaking Anxiety

Rehearsing the Speech

The Role of Culture on Speech Presentation

Dealing with Difficulties during a Speech

15. Informative Public Speaking

Role of Informative Speaking

Concept of Informative Speaking

Characteristics of Informative Speaking

Classifications of Informative Speaking

Developing the Informative Speech

The Informative Process in Action

16. Persuasive Public Speaking

Persuasive Speaking

Process of Persuasion

Persuasive Strategies

Role of Influence in Persuasion

Components of Persuasive Message

The Structure of the Persuasive Message

The Persuasive Process in Action

Appendix : The Résumé

Basic Rules for APA Style


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