Communication and Human Behavior

Communication and Human Behavior

by Brent D. Ruben

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Communication and Human Behavior by Brent D. Ruben

Ruben and Stewart, both affiliated with Rutgers University, offer a rigorous yet readable introduction to the study of communication in human affairs. Employing a thorough description of a variety of approaches and using the cohering insights of systems theory, they outline the history of communication study and examine communication as a basic life process. New to this edition area an increased emphasis on research, profiles highlighting the work of contemporary scholars, and discussion of communication technology, family communications, and leadership. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9780131558472
Publisher: Prentice Hall Professional Technical Reference
Publication date: 01/28/1992
Edition description: Older Edition
Pages: 448
Product dimensions: 7.09(w) x 9.06(h) x (d)

Table of Contents

Most chapters end with "Summary" and "Implications and Applications."

1.Communication-Definitions and Theories.
Why Study Communication?
Theories: Guides for Analysis and Action.
Understanding Communication.
Fundamentals of Communication.
Communication: A Definition.
Goals of Communication and Human Behavior.

2.Development of Communication Study.
Early Communication Study.
The 1900s - 1930s: Development of Speech and Journalism.
The 1940s and 1950s: Interdisciplinary Growth.
The 1960s: Integration.
The 1970s and Early 1980s: Growth and Specialization.
The Late 1980s - 1990s: The Information Age.
Reflections on the Evolution of Communication Theory.
The Evolution of the Discipline.

3.Communication--A Basic Life Process.
Communication Processes in Animals and Humans.
Communication Modes.
Basic Functions of Communication.
Beyond S-M-R=E: The Adaptation Perspective.

4.Fundamentals of Human Communication.
The Communication Iceberg.
Visible Aspects of Communication.
Invisible Aspects of Communication.

5.Message Reception.
Retention - Memory.
Receiver Influences.
Message Influences.
Source Influences.
Media and Environmental Influences.
An Active and Complex Process.

6.Verbal Codes.
Message Production.
Encoding and Decoding.
Process Versus Meaning - Centered Models of Communication
The Nature of Language.
Language Acquisition.
Social and Public Communication.

7.Nonverbal Codes.
Similarities between Verbal and Nonverbal Codes.
Differences between Verbal and Nonverbal Codes.
The Body.
Messages and Meanings: MS=MR.

The Tool-Making Animal.
Media and Their Functions.
Types of Media.
Evolution of Communication Media: From Smoke Signals to the Internet.
Impact of Media on Contemporary Life.
Technological Convergence.
The International Scene.
Mediated Communication: A Mixed Blessing.
Media and the Quality of Life.

9.The Individual.
Reaction, Action, and Interaction.
Cognitive Development.

Interpersonal Communication and Relationships.
Types of Relationships.
The Evolution of Relationships.
Relational Patterns.
Factors That Influence Patterns.

Groups: Fiction and Fact.
Why People Join Groups.
Group Development.
Group Culture: Symbols, Rules, and Codes.
Roles and Responsibilities.
Conflicts in Groups.
Mediated Groups.

Communication and Organizations.
Organizational Goals.
Roles and Responsibilities.
Management Functions.
Organizational Theories.
Communication Networks.
Organizational Culture.
Organizational Climate.
Organizational Diversity.

13.Cultures and Societies.
A Case Study: The Culture of the Underground.
The Nature of Culture.
The Relationship between Communication and Culture.
Characteristics of Culture.
The Role of Mediated Communication.
Cultural Adaptation.
Intercultural Communication.
Societies--Complex Cultural and Communication Systems.
Information Societies.
International Communication: The Global Village.

14.Public and Mass Communication.
What Is Public and Mass Communication?
The Role of Public and Mass Communication.
Understanding Public Communication.
Understanding Mass Communication.
The Effects of Public and Mass Communication.


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