Ruben and Stewart, both affiliated with Rutgers University, offer a rigorous yet readable introduction to the study of communication in human affairs. Employing a thorough description of a variety of approaches and using the cohering insights of systems theory, they outline the history of communication study and examine communication as a basic life process. New to this edition area an increased emphasis on research, profiles highlighting the work of contemporary scholars, and discussion of communication technology, family communications, and leadership. Annotation ©2004 Book News, Inc., Portland, OR
|Publisher:||Prentice Hall Professional Technical Reference|
|Edition description:||Older Edition|
|Product dimensions:||7.09(w) x 9.06(h) x (d)|
Table of ContentsMost chapters end with "Summary" and "Implications and Applications."
1.Communication-Definitions and Theories.
Why Study Communication?
Theories: Guides for Analysis and Action.
Fundamentals of Communication.
Communication: A Definition.
Goals of Communication and Human Behavior.
2.Development of Communication Study.
Early Communication Study.
The 1900s - 1930s: Development of Speech and Journalism.
The 1940s and 1950s: Interdisciplinary Growth.
The 1960s: Integration.
The 1970s and Early 1980s: Growth and Specialization.
The Late 1980s - 1990s: The Information Age.
Reflections on the Evolution of Communication Theory.
The Evolution of the Discipline.
3.Communication--A Basic Life Process.
Communication Processes in Animals and Humans.
Basic Functions of Communication.
Beyond S-M-R=E: The Adaptation Perspective.
4.Fundamentals of Human Communication.
The Communication Iceberg.
Visible Aspects of Communication.
Invisible Aspects of Communication.
Retention - Memory.
Media and Environmental Influences.
An Active and Complex Process.
Encoding and Decoding.
Process Versus Meaning - Centered Models of Communication
The Nature of Language.
Social and Public Communication.
Similarities between Verbal and Nonverbal Codes.
Differences between Verbal and Nonverbal Codes.
Messages and Meanings: MS=MR.
The Tool-Making Animal.
Media and Their Functions.
Types of Media.
Evolution of Communication Media: From Smoke Signals to the Internet.
Impact of Media on Contemporary Life.
The International Scene.
Mediated Communication: A Mixed Blessing.
Media and the Quality of Life.
Reaction, Action, and Interaction.
Interpersonal Communication and Relationships.
Types of Relationships.
The Evolution of Relationships.
Factors That Influence Patterns.
Groups: Fiction and Fact.
Why People Join Groups.
Group Culture: Symbols, Rules, and Codes.
Roles and Responsibilities.
Conflicts in Groups.
Communication and Organizations.
Roles and Responsibilities.
13.Cultures and Societies.
A Case Study: The Culture of the Underground.
The Nature of Culture.
The Relationship between Communication and Culture.
Characteristics of Culture.
The Role of Mediated Communication.
Societies--Complex Cultural and Communication Systems.
International Communication: The Global Village.
14.Public and Mass Communication.
What Is Public and Mass Communication?
The Role of Public and Mass Communication.
Understanding Public Communication.
Understanding Mass Communication.
The Effects of Public and Mass Communication.