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Communication and New Media: From Broadcast to Narrowcast
     

Communication and New Media: From Broadcast to Narrowcast

by John Harrison, Martin Hirst
 

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then

Overview

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

Product Details

ISBN-13:
9780195553550
Publisher:
Oxford University Press
Publication date:
02/15/2007
Pages:
439
Product dimensions:
10.00(w) x 7.40(h) x 1.10(d)

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