The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:
· Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience
· Create characters that represent and attract the target audience
· Introduce subtle and convincing ways to improve the standard of living of the audience
Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
About the Author
Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit.She recently received The Heritage Award from Johns Hopkins University, a prestigious award that reflects ‘the University’s gratitude and appreciation to its alumni and members who have contributed outstanding service to the progress of the university over an extended period of time’. Her books on Social or Behavior Change include:1. “Communication for Behavior Change” series (with SAGE India) Volume 1: Writing and Producing Radio Dramas (2005) Volume 2 (with John Riber): Writing and Producing for Television and Film (2005) Volume 3 (with Michael Bailey): Communication for Behavior Change: Using Edu-tainment for Distance Education in Community Work (2008).2. How to Design and Produce Radio Serial Drama for Social Change: A Program Manager’s Guide.3. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual.4. Writing for Interactive Radio Instruction.
John Riber is an independent filmmaker and Founder–Director of the Media for Development Trust, currently based in Dar-es-Salaam, Tanzania. He has extensive experience of film-making in various countries of Asia and Africa. In the capacity of a communications consultant, Riber has designed and run formal film, video, and radio training courses in Asia, Africa, and the United States of America. He has also conducted research and prepared reports on the film, video, and television sectors in the southern African region.
Table of Contents
List of Figures and BoxesPrefaceAcknowledgmentsI: ENTERTAINMENT–EDUCATIONUsing Television and Film for Social Development: The Entertainment–Education FormatII: FOR THE PROGRAM MANAGERThe Role of the Program ManagerArticulation: Designing Message Content for Entertainment–Education ProgramsIII: FOR THE WRITERSArtistry: Writing Entertainment–Education DramaArtistry: Character DevelopmentGuidelines for Script Presentation and ReviewAuxiliaries: Enhancing the MessageIV:FOR THE PRODUCER, DIRECTOR, AND FILMMAKERGuidelines for Pre-Production: Needs, Budgets, and ContractsGuidelines for Pre-Production: Artistic PreparationGuidelines for Successful ShootingV: FOR THE ACTORS/ARTISTSGuidelines for Successful ActingVI: FOR THE EVALUATORSPilot TestingVII: FOR ALL PROJECT PARTICIPANTSMajor ChecklistAppendix A: Preparing for the Design WorkshopAppendix B:Design Document Sample PagesAppendix C: Production Budget SamplesAppendix D: Contract SamplesIndex