ISBN-10:
0820486043
ISBN-13:
2900820486047
Pub. Date:
12/07/2006
Publisher:
Peter Lang Publishing Inc.
Communication in Political Campaigns

Communication in Political Campaigns

by William L. Benoit

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Overview

Communication in Political Campaigns

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail advertising – it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

Product Details

ISBN-13: 2900820486047
Publisher: Peter Lang Publishing Inc.
Publication date: 12/07/2006
Series: Frontiers in Political Communication Series
Edition description: New Edition
Pages: 292
Product dimensions: 6.30(w) x 9.06(h) x 0.02(d)

About the Author

The Author: William L. Benoit received his Ph.D. in communication from Wayne State University. He is Professor of Communication at the University of Missouri, and is frequently called upon as an expert by the news media during political campaigns.

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