Communication In The Presidential Primaries / Edition 1 available in Paperback
Kendall provides a fascinating account of the role of speeches, debates, political advertisements, and media coverage of U.S. presidential primaries in the twentieth century, with predictions and recommendations for primaries of the future. There is much fresh, new, and surprising information, culled from archival research, content analysis of media coverage, and direct observation of the candidates and media on the campaign trail.
About the Author
KATHLEEN E. KENDALL is Associate Professor and Graduate Director in the Department of Communication, University at Albany, State University of New York. She is the author of numerous articles on political communication in journals such as Presidential Studies Quarterly, Journal of Communication, American Behavioral Scientist, and Communication Quarterly, and editor of Presidential Campaign Discourse: Strategic Communication Problems (1995).
Table of Contents
Introduction: The Unique Rhetorical Situation of the Presidential Primary
Primary Rules and Their Impact on Communication
Speeches and Debates for Dozens…and Millions
Advertising in a Multi-Candidate Field
Through Media Eyes in the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952
Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992
Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game