Communication and Indian Agriculture examines the role of communication in fostering development in Indian agriculture, focusing on research processes, theory, context and providing current examples of knowledge and useful research methods, as well as addressing future research directions in agricultural communication.
Twenty-two researchers present an up-to-date discussion of issues, summarize current knowledge on the topic and demonstrate how research and theory can advance our understanding of the dynamics involved, thus permitting practical interventions in order to create positive social change. Specific chapters address education and training for development, new directions in theory and methods, problems in leadership with a strategy for improvement, an in-depth study of communication in the diffusion of dairy farming technology, and a look at agricultural journalism.
|Product dimensions:||6.50(w) x 1.50(h) x 9.50(d)|
Table of ContentsForeword - Ronald E OstmanPrologue - Ronald E Ostman The Role of Communication in India's DevelopmentPART ONE: RESEARCH PROCESSES, INDIAN COMMUNICATION THEORY AND CONTEXTCommunication Research in Education and Training for Development - Ronald E Ostman and J K DoshiDevelopment Communication Research - J S Yadava An Overview and Needed Conceptual and Methodological DeparturesA Critique of Leadership in India's Rural Development and a Strategy for a New Approach - Gyanendra SharmaPART TWO: CURRENT EXAMPLES OF INDIAN AGRICULTURAL COMMUNICATION KNOWLEDGERecent Researches in Agricultural Communication - K N SinghAgricultural Journalism Research in India - Ravendra N Trika An OverviewCASAC Research Summaries in Agricultural Communication 1982 - 1986 - Neelam Bhardwaj and Ravendra N TrikaSuitability of Dairy Farming Technology and Factors Affecting Knowledge and Adoption - Didar Singh Chug and J N SinghPART THREE: QUALITATIVE AND QUANTITATIVE RESEARCH METHODSRelevance of Anthropological Methods in Agricultural Communication Research in Rural India - Binod C AgrawalCase Studies in Communication - G Ramchandani A Multi-Dimensional ApproachA Focus Group -- Key Informant Approach to Agricultural Communication Research - Ronald E Ostman, Sushma Iyengar and Brijmohen KothariAudience Profiles and Evaluation Research - J K Doshi and Binod C AgrawalAudience Feedback Regarding Television (Doordarshan) from Rural Areas - S V S Chaudhary and Mira B AghiModels, Measurement and Multivariate Analysis - Ronald E Ostman and M C Sekhar Qualitative and Quantitative ResearchPath Analysis Technique -- Theory and Use in Agricultural Communication Research - D K Gogoi and R K TalukderPART FOUR: FUTURE RESEARCH DIRECTIONS IN AGRICULTURAL COMMUNICATIONAgricultural Communication Research -- The Ground It Should Cover - J K DoshiResearch in Agricultural Communication - S S Bajaj and Ishwar Banchare A Neglected Area -- Farm WomenInstitutional Collaboration for Promoting Communication Research - M P SaxenaPreparing for the Twenty-First Century in Indian Communication Research - Royal D Colle