Communication & Indian Agriculture

Communication & Indian Agriculture

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Overview

Communication & Indian Agriculture by Ronald E. Ostman

Communication and Indian Agriculture examines the role of communication in fostering development in Indian agriculture, focusing on research processes, theory, context and providing current examples of knowledge and useful research methods, as well as addressing future research directions in agricultural communication.

Twenty-two researchers present an up-to-date discussion of issues, summarize current knowledge on the topic and demonstrate how research and theory can advance our understanding of the dynamics involved, thus permitting practical interventions in order to create positive social change. Specific chapters address education and training for development, new directions in theory and methods, problems in leadership with a strategy for improvement, an in-depth study of communication in the diffusion of dairy farming technology, and a look at agricultural journalism.

Product Details

ISBN-13: 9780803995994
Publisher: SAGE Publications
Publication date: 11/28/1989
Pages: 320
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

Table of Contents

Foreword - Ronald E Ostman
Prologue - Ronald E Ostman
The Role of Communication in India's Development
PART ONE: RESEARCH PROCESSES, INDIAN COMMUNICATION THEORY AND CONTEXT
Communication Research in Education and Training for Development - Ronald E Ostman and J K Doshi
Development Communication Research - J S Yadava
An Overview and Needed Conceptual and Methodological Departures
A Critique of Leadership in India's Rural Development and a Strategy for a New Approach - Gyanendra Sharma
PART TWO: CURRENT EXAMPLES OF INDIAN AGRICULTURAL COMMUNICATION KNOWLEDGE
Recent Researches in Agricultural Communication - K N Singh
Agricultural Journalism Research in India - Ravendra N Trika
An Overview
CASAC Research Summaries in Agricultural Communication 1982 - 1986 - Neelam Bhardwaj and Ravendra N Trika
Suitability of Dairy Farming Technology and Factors Affecting Knowledge and Adoption - Didar Singh Chug and J N Singh
PART THREE: QUALITATIVE AND QUANTITATIVE RESEARCH METHODS
Relevance of Anthropological Methods in Agricultural Communication Research in Rural India - Binod C Agrawal
Case Studies in Communication - G Ramchandani
A Multi-Dimensional Approach
A Focus Group -- Key Informant Approach to Agricultural Communication Research - Ronald E Ostman, Sushma Iyengar and Brijmohen Kothari
Audience Profiles and Evaluation Research - J K Doshi and Binod C Agrawal
Audience Feedback Regarding Television (Doordarshan) from Rural Areas - S V S Chaudhary and Mira B Aghi
Models, Measurement and Multivariate Analysis - Ronald E Ostman and M C Sekhar
Qualitative and Quantitative Research
Path Analysis Technique -- Theory and Use in Agricultural Communication Research - D K Gogoi and R K Talukder
PART FOUR: FUTURE RESEARCH DIRECTIONS IN AGRICULTURAL COMMUNICATION
Agricultural Communication Research -- The Ground It Should Cover - J K Doshi
Research in Agricultural Communication - S S Bajaj and Ishwar Banchare
A Neglected Area -- Farm Women
Institutional Collaboration for Promoting Communication Research - M P Saxena
Preparing for the Twenty-First Century in Indian Communication Research - Royal D Colle

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