ISBN-10:
0321088077
ISBN-13:
2900321088078
Pub. Date:
11/11/2002
Publisher:
Pearson
Communication Research / Edition 3

Communication Research / Edition 3

by John E. HockingJohn E. Hocking
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Overview

Communication Research provides a reader-friendly introduction to social research in all communication-related disciplines. While its emphasis is on science, this book covers rhetorical and historical research and emphasizes that their methodologies are complementary. Complex ideas are explained in a readable way without ever "dumbing down" the material. Organized around the research process, this book provides readers with the means to conduct, analyze and interact with research in the field of communication. Anyone interested in communication research.

Product Details

ISBN-13: 2900321088078
Publisher: Pearson
Publication date: 11/11/2002
Edition description: Subsequent
Pages: 496
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

I. THEORY AND RESEARCH METHODS.

1. Asking and Answering Questions.

2. The Role of Theory in Communication Research.

3. Considerations: Knowledge, Ethics, and Science.

II. METHODS OF COMMUNICATION RESEARCH.

4. Finding and Evaluating Documents.

5. Evaluating Sources: Historical/Rhetorical-Critical Methodology.

6. Measurement Theory.

7. Measurement Scales.

8. Content Analysis.

9. Qualitative/Descriptive Methods: (Participant- Observation/Focus Groups/In-Depth Interview).

10. Quantitative Methods: Sampling.

11. Quantitative/Descriptive (Survey).

12. The "True" Communication Experiment.

13. Experimental Strategies and Design.

III. MODES OF ANALYSIS.

14. Descriptive Statistics.

15. Inferential Statistics.

16. Bringing It Together: Writing and Presenting Research.

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