Communication Research Measures: A Sourcebook

by Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

Overview

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

Product Details

ISBN-13:	9780415871464
Publisher:	Taylor & Francis
Publication date:	06/09/2009
Series:	Routledge Communication Series
Pages:	416
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Rebecca B. Rubin (Kent State University, USA) (Author) ,  Alan M Rubin (Kent State University, USA) (Author) ,  Elizabeth E. Graham (Kent State University, USA) (Author) ,  Elizabeth M. Perse (University of Delaware, USA) (Author) ,  David Seibold (University of California at Santa Barbara, USA) (Author)

Table of Contents

Contents: Introduction. Part I: Measurement Trends and Issues. P. Kearney, M.J. Beatty, Measures of Instructional Communication. R.B. Rubin, E.E. Graham, Measures of Interpersonal Communication. A.M. Rubin, E.M. Perse, Measures of Mass Communication. C.W. Downs, S. DeWine, H.H. Greenbaum, Measures of Organizational Communication. Part II: Measure Profiles.

Interviews

Useful for scholars who are conducting quantitative research studies and graduate and advanced undergraduate students.

Editorial Reviews

A sourcebook of communication research scales that measure important communication constructs. Presents the scales themselves, instructions for administration and scoring, and information on validity and reliability. Scales are drawn from areas such as interpersonal, mass, organizational, and instructional communication. Includes scales of behavior alteration techniques, perceived realism, student motivation, and verbal aggressiveness. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

"This is a useful, handy, and thoughtful assembly of more than sixty indices and scales drawn from the communication research literature of recent decades....Contains insightful summaries of the state of measurement in the domains of instructional, interpersonal, mass, and organizational communication....Graduate students might find this volume particularly useful in scoping out research topics, and in getting a first-hand look at how concepts become operationalized....The book also gives us a broad perspective on the develpment of measurement over the years...." —Garrett J. O'Keefe, Journalism and Mass Communication Quarterly

"Looking for assesment measures or interesting sitmuli for the classroom? This book is just what you need... A good text to use with a graduate course... A must for anyone working communication assesment... The authors of the measures are a Who's Who of our field.... A much needed and timely work." —Joan E. Aitken, University of Missouri, Kansas City

"This is the best coverage available in the field." —Douglas G. Bock, Eastern Illinois University

"At last there is a single source for necessary information on communication measures! Researchers, reviewers, and editors can find, check, and doublecheck the requirements, details, and original references for an array of measures. Communication Research Measures will save time, improve measurement, and help students. It will take its place on the bookshelves of quantitative researchers (perhaps next to the APA Manual). Thanks to both the editors and Guilford Publications for their contribution to communication research." —Charles Bantz, Professor and Chair, Department of Communication, Arizona State University, Editor, Communication Monographs

"In years to come, Rubin, Palmgreen, and Sypher's Communication Research Measures will be looked upon as a significant milestone in the annals of communication research. This impressive volume should serve both as proof of the authenticity and productivity of our disciplines and as a catalyst for our further maturation." —Jennings Bryant, Ph.D., University of Alabama, College of Communication

"A handy reference guide that will save students and scholars hours of time that would have been spent searching through journal articles and scholarly books for research information." —Jennings Bryant, Ph.D., University of Alabama, College of Communication

"This is a very, very useful compendium of resource material for researchers interested in human communication. It provides a comprehensive catalog of scales and measures that one commonly finds in communication scholarship. Too often, I have spent long hours hunting for a particular instrument. With this book, what used to take hours will take minutes. If you want to be an informed reader of scholarship in the discipline, this book will be a constant reference. If you want to actively contribute to scholarly research, this book is a must." —John Daly, Ph.D., University of Texas at Austin

"A great reference book for any research methods and communication class. Graduate students will find this book quite useful, particularly because of all the research measures included." —John Daly, Ph.D., University of Texas at Austin

From the Publisher