This book is innovative and diverse in bringing together the main sub-topics of communication studies - text analysis, business communication, mass communication, the media industry and film. Drawing from popular culture examples, the book explains the concepts that guide the study of communication in all its forms.
About the Author
SKY MARSEN is Lecturer in Linguistics and Applied Language Studies at Victoria University of Wellington, New Zealand. She is author of Professional Writing (Palgrave Macmillan, 2002) and has designed and taught courses in communications and writing in Australia, New Zealand and the USA. She has also worked as a trade journalist and as technical writing project manager at IBM.
Table of ContentsPreface.- Acknowledgements.- Introducing Communication.- Methods and Models of Communication Studies.- Language and Rhetoric.- Semiotics and Narrative.- Professional Communication.- Audience Analysis and Mass Communication.- Film.- The Mass Media.- Bibliography.- Index.
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From the Publisher
In comparison to less-encompassing texts, this book offers an overview of the field which would be of particular appeal to courses ... ' – Lelia Green, Associate Dean, Research and Higher Degrees, Edith Cowan University, Australia