Company of One: Why Staying Small Is the Next Big Thing for Business

Company of One: Why Staying Small Is the Next Big Thing for Business

by Paul Jarvis

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Overview

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.

Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.
 
In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

Product Details

ISBN-13: 9781328972354
Publisher: HMH Books
Publication date: 01/15/2019
Pages: 272
Sales rank: 557,345
Product dimensions: 5.50(w) x 8.30(h) x 1.10(d)

About the Author

PAUL JARVIS is a veteran of the online tech world, and over the years he has had corporate clients such as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O’Neal. These days, he teaches courses online and does consulting from his home on a remote island off of Vancouver.
 

Table of Contents

Prologue xi

Part I Begin

1 Defining a Company of One 3

2 Staying Small as an End Goal 24

3 What's Required to Lead 45

4 Growing a Company That Doesn't Grow 60

Part II Define

5 Determining the Right Mind-Set 77

6 Personality Matters 94

7 The One Customer 105

8 Scalable Systems 124

9 Teach Everything You Know 135

Part III Maintain

10 Properly Utilizing Trust and Scale 149

11 Launching and Iterating in Tiny Steps 163

12 The Hidden Value of Relationships 180

13 Starting a Company of One - My Story 198

Afterword: Never Grow Up 215

Acknowledgments 227

Notes 229

Index 239

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