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About the Author
Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.
Taddy Hall is a principal with the Cambridge Group and Leader of Nielsen’s Breakthrough Innovation Project. As such, he helps senior executives create successful new products and improve innovation processes. He also works extensively with executives in emerging markets as an advisor to the nonprofit organization, Endeavor.
KAREN DILLON is the former editor of the Harvard Business Review and co-author of New York Times best-seller How Will You Measure Your Life. She is a graduate of Cornell University and Northwestern University’s Medill School of Journalism. In 2011 she was named by Ashoka as one of the world’s most influential and inspiring women.
DAVID S. DUNCAN is a senior partner at Innosight, and adviser to senior executives on innovation strategy and growth, helping them navigate disruptive change, create sustainable growth, and transform their organizations to thrive for the long-term. He is a graduate of Duke University and earned a Ph.D. in physics from Harvard University.
John Pruden is an Earphones Award–winning audiobook narrator. His exposure to many people, places, and experiences throughout his life provides a deep creative well from which he draws his intelligent audiobook narration and talented vocal characterizations. His audiobook reading of The Killing of Crazy Horse by Thomas Powers was chosen by the Washington Post as a Best Audiobook of 2010.
Table of Contents
Introduction: Why You Should Hire This Book ix
Section I An Introduction to Jobs Theory
Chapter 1 The Milk Shake Dilemma 3
Chapter 2 Progress, Not Products 21
Chapter 3 Jobs in the Wild 47
Section 2 The Hard Work-and Payoff-of Applying Jobs Theory
Chapter 4 Job Hunting 69
Chapter 5 How to Hear What Your Customers Don't Say 95
Chapter 6 Building Your Résumé 123
Section 3 The Jobs to Be Done Organization
Chapter 7 Integrating Around a Job 151
Chapter 8 Keeping Your Eye on the Job 177
Chapter 9 The Jobs-Focused Organization 197
Chapter 10 Final Observations About the Theory of Jobs 221