You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.
In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.
Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examplesfrom organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Soxilluminate how to leverage the power of analytics.
|Publisher:||Harvard Business Review Press|
|Product dimensions:||6.50(w) x 9.60(h) x (d)|
Table of Contents
Foreword Gary Loveman ix
The Nature of Analytical Competition
The Nature of Analytical Competition: Using Analytics to Build a Distinctive Capability 3
What Makes an Analytical Competitor?: Defining the Common Key Attributes of Such Companies 23
Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage 41
Competing on Analytics with Internal Processes: Financial, Manufacturing, R&D, and Human Resource Applications 57
Competing on Analytics with External Processes: Customer and Supplier Applications 83
Building an Analytical Capability
A Road Map to Enhanced Analytical Capabilities: Progressing Through the Five Stages of Development 107
Managing Analytical People: Cultivating the Scarce Ingredient That Makes Analytics Work 131
The Architecture of Business Intelligence: Aligning a Robust Technical Environment with Business Strategies 153
The Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy 175
About the Authors 217
Most Helpful Customer Reviews
This excellent book explains exactly what competitive analytics are and what you need to know to implement them. Thomas H. Davenport and Jeanne G. Harris divide it into two sections. The first five chapters constitute a handy guide to analytics: how high performance companies use them (and why underperforming companies do not), how to become a true analytic competitor, and how to use analytics to assess external and internal company processes. The second section gives you a roadmap to analytical competition: Why analysts are crucial to your success, the ins and outs of technology, and some thoughts about the future. The authors use many examples of true analytic competitors, such as Harrah¿s Entertainment, Google, Procter & Gamble and Amazon, to illustrate their message. We find that this interesting book is written in clear language for the general reader, but is sophisticated enough to engage those with more expertise.