Green is the color of money!
Businesses are always looking to increase their profitability and market share. With rising costs of fuel and consumers targeting environmentally-responsible companies to patronize, businesses have jumped on the green initiative and reaped the financial benefits. The Complete Idiot's Guide(r) to Greening Your Business provides the most up-to-date, concrete, and practical steps for readers to follow to get rich by going green.
*Solid authors with "green" background
*White-hot green market
*Comprehensive, practical business approach
|Series:||Complete Idiot's Guide Series|
|Product dimensions:||7.30(w) x 9.00(h) x 1.00(d)|
|Age Range:||18 Years|
About the Author
Heather Gadonniex is the co-founder of Green It Group, a sustainability advisory firm focusing on sustainable business strategy and implementation, green building, and environmental marketing.
Most Helpful Customer Reviews
This is a truly comprehensive book covering everything that I could imagine about reducing the carbon footprint of your business. It goes beyond recycling used office paper to examining what goes into the manufacturing of products, packaging, transportation, employee relations, including improving diet and health, and then marketing what your business has done to get credit for it. Because it focuses on business, the authors look at the bottom line for everything. I've always wondered why business owners don't go green because it does save money. One of the stories I loved comes from a friend of one of the authors, who became the green champion in her office building. "Upper management was happy she was taking an interest in the company, but she felt it did not fully support her or the greening program she was trying to initiate." Read: they thought she was a pain in the butt. They saw her efforts differently when she discovered that the company had been watering the neighbor's lawn for the past five years, to the tune of $17,000. Lots of useful information for anyone. I especially appreciated the detail on the costs of food production and transportation. The Glossary and Resources sections alone make this book worth having on the shelf for reference.